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2021/08/02
Avoid "unknowns" with an updated social media policy
3 social media trends, according to Matt Navarra | Avoid "unknowns" with an updated social media policy | Fintechs turn to influencers to boost their brands
Created for ignoble.experiment@arconati.us | Web Version
Social media expert Matt Navarra talks about his favorite platforms, social audio and the biggest trends for marketers right now, including social commerce, augmented reality and the creator economy. Navarra also discusses why he thinks LinkedIn and Pinterest are underrated by brands and why he's most excited about social being transformed by virtual reality.
Turn Consumer Data into Competitive Advantage Companies who have embraced digital transformation are driving cathartic growth amid the current global disruption. In this video interview, learn why VF Corp adopted a customer data platform, and how it's transformed their marketing operations and their business for the better.
Communications, marketing and human resources need to work together to construct a social media policy "that covers the employee and company with an assortment of separate and combined narratives," suggests Charlette Smith, SK³Consulting principal. Smith outlines key policy components such as employee conduct and negative comments protocol, with the goal being "to set expectations and guidelines for the unknowns that are closer than we think."
Fintechs are increasingly turning to celebrity investors, online influencers and outside experts with experience in fashion, luxury and lifestyle campaigns to transform them from unknown finance firms to attractive consumer brands. "When Nike drops a new sneaker or when Spotify launches a new product that's interesting, but when we add an alternative payment method that is not interesting to consumers .... If we can partner with strong influencers we can grasp the attention of audiences whose attention is very hard to grasp," says Klarna marketing chief David Sandstrom.
US Olympic athletes' TikTok videos highlighting the apparel provided by Ralph Lauren, Nike and other brand sponsors are providing free marketing for the retailers and giving them a viral boost with associated hashtags that are garnering billions of views, writes Danny Parisi. Randy Mercer, 1WorldSync's vice president of global product development, said the videos represent "a universal digital marketing truth: We live in an omnichannel world and marketers must embrace not just the platforms they control … but the platforms driven by their target consumers and influencers, as well."
Turn on frictionless commerce this Black Friday. This Black Friday, discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
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Did you know there are enough sports fans on Twitter to fill the Staples Center 1,217 times? While some people are returning to stadiums, many are turning to virtual ways to boost their experience. Lean more about how sports fans have changed in this edition of the Twitter Conversation Report.
Beauty brands including E.l.f. and Nars have joined companies from other industries in launching sales of nonfungible tokens as part of new marketing campaigns. "While there's undoubtedly been strong momentum around NFTs in recent months, we consider them to be an emerging and experimental class of digital product and collectibles," Nars executive Dina Fierro said.
Second-quarter earnings reports show social commerce efforts paying off for Facebook, Snap, Twitter and YouTube. Shopify noted product sales via Facebook and Google were much higher than the revenues retailers generated via their websites, and LightShed Partners' Rich Greenfield predicts more brands will join the trend.
Second-quarter earnings reports from top social platforms showed little negative advertising effect from Apple's iOS 14.5 privacy changes but J.P. Morgan analysts note that, "every online ad company will have significant [year-over-year deceleration]" during the remainder of 2021. Analysts predict Twitter's skew toward brand advertising will provide some insulation and say Google will benefit from the probable advertiser shift toward Android apps.
A video posted on TikTok showing the height of a Russian Wolfhound named Eris from Virginia has attracted 16.8 million views. The clip shows Eris standing on her hind legs against a fence to measure around 5 feet, 7 inches tall.
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