PAN Communications highlights steps in this infographic to establish an employee advocacy program that includes eliciting staff buy-in, establishing a structured approach to social sharing and demonstrating the benefits for the business and the individual. A robust internal culture with marketing and human resources collaborating to advance the employee program can broaden the customer base, boost revenues, shorten sales cycles and yield lower acquisition costs, according to PAN Communications.
Turn Consumer Data into Competitive Advantage Companies who have embraced digital transformation are driving cathartic growth amid the current global disruption. In this video interview, learn why VF Corp adopted a customer data platform, and how it's transformed their marketing operations and their business for the better.
Individuals charged with blog content can turn their social media communications channels into a revenue generator by converting readers into subscribers, and then clients, offering paid services and tools such as a mini forum to address individual questions or a mini-site where other related individuals can sell their goods and expertise, suggests blogger Enstine Muki. "Begin with a small idea and then take it to a higher level."
Brands continue to gravitate toward TikTok to diversify their social media efforts but are primarily relying on organic activations instead of advertising because TikTok doesn't offer the targeting and metrics that brands get from Facebook and other digital channels. Quirk Creative CEO Meryl Draper says some brands are "starting to take TikTok seriously because they've been able to go viral on the channel" while others are still being cautious with small budgets to determine if they can scale up.
MotionCue CEO and founder Osama Khabab offers a guide to business-to-business video marketing, covering creative tips, best distribution and hosting platforms, and best practice examples from brands such as Cisco, SAP and HubSpot. "Your company values and your B2B relationships are dictated by your video ads, content and consumer experiences," Khabab writes.
Empower your marketing with analytics and identity resolution Marketers who expand their brands' data-driven culture with analytics, insights, and actions will win in today's competitive world. This can all be done without relying on cookies or other tactics that might seem invasive to today's consumer. This report shows you how to unify journeys across devices, browsers, and apps to create clean, dependable analytics that help you make actionable, data-driven decisions. Download the Report
Brands and ad agencies are employing creative social strategies to stand out amid a highly competitive job market to entice job applicants who seek brand purpose and quality of life benefits, in addition to salary. Spin Master launched a meme campaign to boost its game division marketing team, while Chipotle is attracting Generation Z candidates with social apps, TikTok Resumes and a virtual job fair that yielded 24,000 applications.
Gap's back-to-school "Individuals" campaign features a 30-second spot starring Memphis, Tenn., elementary school teacher David Jamison, known as "The Dope Educator" via viral videos, greeting his class with handshakes and dances as they chant their mantra: "Who are we? The Rockets! The Rockets are? Respectful and responsible, optimistic, collegiate, knowledgeable, engage with enthusiasm, trustworthy and striving for success." The push is running across social and streaming TV, billboards at schools and in Times Square, and on the windows of the retailer's stores.
Turn on a more personal path to purchase. This holiday season discover a system that helps you anticipate shopper needs and matches products with the people most likely to love them. The Facebook Discovery Commerce system helps products find people wherever they are. Download the 2021 Holiday marketing guide from Facebook and turn on Discovery Commerce.
Did you know there are enough sports fans on Twitter to fill the Staples Center 1,217 times? While some people are returning to stadiums, many are turning to virtual ways to boost their experience. Lean more about how sports fans have changed in this edition of the Twitter Conversation Report.
Clubhouse is offering members the ability to start chat threads with speakers and archive events, and added a "Leaders" role with options designed to increase Club engagement. Clubhouse says its user base has increased by 10 million since May, and its daily room count has increased to 600,000 from 300,000 in May.
[Webinar] Boost performance with metrics Marketers love metrics. But you're more likely to use them to measure and report on client performance than for overall agency performance. New solutions make it possible to track data on staff time, resources and other factors that affect profitability and efficiency at the project, client, portfolio and agency level. Join experts from Netsuite and Adtegrity as they discuss trends affecting marketing and the metrics that really matter. Watch Now
David Zinn uses chalk to create seemingly 3D images on the sidewalks of Ann Arbor, Mich., of whimsical animals such as flying pigs and a rabbit wearing a tutu made from a plant growing out of a sidewalk crack. Many of those images are displayed in this article and his Instagram.
You may think rationality rules in B2B marketing, but there is still a need to emotionally connect with your buyer if you want your video to make a bigger impact.
Osama Khabab, CEO and founder of MotionCue, writing for Entrepreneur
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
No comments:
Post a Comment
Keep a civil tongue.