Social media has become the preferred method for connecting with brands among 58% of respondents to a Mitto survey of 1,000 US adults, with 87% of respondents using social apps to reach brands since the coronavirus pandemic began. Convenience, speed and personalization are the main reasons for using social media, and respondents noted that the interactions have influenced purchases on the brand's website (55%), app (42%) and retail store (39%).
[Webinar] Boost performance with metrics Marketers love metrics. But you're more likely to use them to measure and report on client performance than for overall agency performance. New solutions make it possible to track data on staff time, resources and other factors that affect profitability and efficiency at the project, client, portfolio and agency level. Join experts from Netsuite and Adtegrity as they discuss trends affecting marketing and the metrics that really matter. Watch Now
The creation of white papers, or any long-form content, should involve five steps, starting by gathering together all project reviewers and agreeing on the "Big 5" questions that will form the basis of content, writes Colm O'Regan, editor of Science Marketer Weekly. O'Regan explains how to develop a content plan and get the buy-in of colleagues.
This infographic from Uberflip displays 12 tips to help marketers create content campaigns more quickly. Advice includes enhancing agility with a centralized content library, mapping content paths and using artificial intelligence to personalize content recommendations.
More than a third of TikTok users have ordered from a restaurant that they saw in a video on the platform, according to a new study from marketing agency MGH, and videos showing appetizing or unique menu items and eateries with a "cool atmosphere" are especially enticing. TikTok users' restaurant choices are most influenced by videos posted by friends and food bloggers, rather than content from brands, the survey found.
Prioritizing privacy, winning customers Brands have the delicate task of considering consumer data privacy concerns while also delivering relevant content. They must proactively communicate a necessary value exchange for the collection and use of first-party data – or get left behind. In this on-demand webinar, industry experts discuss how to improve brand experiences by communicating effectively about privacy. Watch now
Convenience chain 7-Eleven is working to connect with Generation Z and boost its social following and engagement by tapping into user-generated content and influencer marketing efforts that can also fuel awareness and brand equity, says CMO Marissa Jarratt. The company is enticing aspiring brand ambassadors and helping them boost their cachet by offering spots in a media influencer training camp and throughout its team where they will be able to collaborate on activations into 2022.
Clubhouse is launching a universal search function to enhance discoverability and expanding spatial audio to Android. Users also can save the most recent 30-seconds of audio in public rooms, share the snips across social media and include a link so others can join the conversation, and a replay function is to launch later this month.
Twitter is now accepting applications for access to Professional Profiles display tools from all businesses and creators and plans to expand beyond the current three modules offered. Approved professional account holders can display company information, request edit approvals, use Twitter Ads and participate in shopping trials.
More than half of millennials and members of Generation Z have bought products with buy now, pay later components in their advertising on social media, StitcherAds research reveals, while slightly over a third of respondents in Generation X did so and only 19% of those in the Baby Boom demographic. Product codes and coupons had more universal appeal, getting at least 89% buy-in among all groups.
Emily Zugay has become a viral star on TikTok for her logo redesigns for brands such as Apple, Starbucks and Target, and Chubbies and Adobe are the first brands to sponsor her videos. The Chubbies video has garnered 9 million views and 1.6 million likes within one day and shows a deadpan Zugay explaining why the brand's current logo is bad and unveiling a "better" design, before doing the same for other brands including Urban Decay and the Jonas Brothers.
(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)
Is a social media newsletter really social if you don't know who's behind it?
Every day, I along with contributor Jo Hamilton and others at SmartBrief work to keep you informed on the latest tips, news and how-tos in the social media and content marketing world. For a bit of my history, I've been involved in social media one way or another since 2004, getting my start in a few PR-focused Yahoo! Groups, representing clients on discussion boards and reading the early "weblogs."
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