Victoria Tran, community director at Innersloth and the person behind Among Us game's social accounts, talks in this short video about interacting with other brands on social media and developing a sense of community among followers. Tran describes how posting user generated content and always responding to messaging makes users feel like they are being seen, and the importance of being able to react quickly to trends.
Help your brand stand out from the pack People come to Reddit to be informed. They're turning to trusted communities for advice and recommendations on life decisions, big and small. Our Rebalancing Act report will help your brand uncover today's trends that will spark tomorrow's culture.
Leading brands are increasingly testing disruptive social platforms, such as fashion designer Rebecca Minkoff's mentor program and fashion show on OnlyFans and General Mills' Tumblr blog featuring recipes, animated GIFs and DIY projects, writes Ashley Cooksley of The Social Element. These channels are "ideal for speaking directly to your brand's fans while also nurturing content creators and causes" and require "listening and being supportive of your most ardent fans," Cooksley writes.
TrackMyHashtag's Bowin Poe outlines the pros, cons and cost of 10 social media monitoring tools that can help inform marketers about real-time consumer sentiment. The tools examined are Talkwalker, Keyhole, Sprout Social, Hootsuite, Mentionlytics, TweetBinder, Brand24, Mention, Sendible and TrackMyHashtag.
Twitter can be a powerful tool for communications executives who are seeking ways to forge relationships with journalists, suggests Joy Knowles of Agility PR Solutions. Knowles shares advice gleaned from professionals at Agility PR Solutions events that highlight the importance of being human and the value of using a personal account to follow and engage with journalists and posting thoughtful comments.
Social media can boost a small business' brand identity, audience reach, reputation and networking, writes Tiffany Gaines, chief executive of SS Global Entertainment. Gaines highlights how to use each factor to amplify growth.
Engaging with creators, scaling creator marketing Creators can represent products and services to audiences beyond brand-owned media, most often with a wider and deeper reach than owned channels. In this November 4th session, Deloitte Digital will discuss how businesses use creators and influencers and the impact of finding the right creators who align with your brand values. Register today
Lifewtr has collaborated with Doja Cat on a campaign created by parent PepsiCo's Creators League Studio, Golin and Noun centering on the pop star's "Planet Her" album. The push features a 600-square-foot mural in Los Angeles that fans can find from clues on the singer's Instagram account and unlock prizes by taking selfies at the mural and scanning an on-site QR code, with contest opportunities for social media users not in L.A.
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The Pearpop marketplace, which facilitates social collaborations between brands and creators, has expanded its service beyond TikTok to include Instagram and plans to include Twitter this month and Twitch next month. Pearpop says 10,000-plus Instagram creators have joined the platform since a soft launch in October, with Paris Hilton, Tom Felton and Noah Schnapp among early sign-ups.
Snap has introduced the Arcadia studio for asset creation and a WPP partnership to help marketers develop e-commerce features, in addition to a creator marketplace opened in May, as the company attempts to make augmented reality features more accessible to brands. Snap is trying "to collapse the consumer journey that goes from discovery to try-on to swiping to purchase a product," regional manager Ed Couchman says.
A YouTube video announcing a Nintendo Switch expansion pack has gotten more than 159,000 "dislike" reactions, largely in response to the end-of-clip announcement that the bundle of retro games will cost $50 a year to play. Widespread glitches in the release have also contributed to negative user sentiment.
(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)
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