Shopify was recognized among Fast Company's top 10 list of innovative social media firms for its social commerce integrations with platforms such as TikTok and Pinterest, while Tinder was highlighted for its in-app features and events. Rounding out the top 10, in order, are Koji, Genies, Rally, Ooooo, Pearpop, Launch House, Lumanu and Fave.
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Members of the Forbes Communications Council highlight brands that have an active social media presence and why their approach is resonating. Standouts include MAC Cosmetics with its Instagram makeup appication demonstrations and Q&A livestreams, Thrive Global's "purposeful, human-centric messaging," and Target, which personifies its brand personality on Twitter and conveys "the feeling of being in the store."
A distinct brand voice, like that of brands such as Geico and Apple, is essential for marketers to communicate their brand's values and personality, Ambreen Ali writes. Ali provides three steps to develop a unique brand voice, explaining how it should be defined, documented and reviewed.
The speed, detail and directness of storytelling will determine a narrative's success in entertainment and academic papers, with researcher Jonah Berger also suggesting business applications from the study. "As marketers, as leaders, as others, these findings really help us think about how to better lay out the content -- whether that content is a presentation, an argument, a speech -- in a way that will impact the audience," Berger says.
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Deutsch L.A., with Taco Bell's Live Mas Productions, created a 15-second spoof movie trailer, "Fry Again," based on fan suggestions that were gathered from a virtual "writer's room" on Twitter. The science-fiction-style spot tells the story of Vanessa, who's stuck in a time loop, which lets her enjoy nonstop Nacho Fries but also means she's constantly having to outwit a futuristic villain.
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Twitter has rolled out its Creator Dashboard for US iOS creators who participate in Ticketed Spaces and Super Follows and have more than 10,000 followers. The dashboard offers insights to help creators analyze monetization efforts,including tickets sold for Ticketed Spaces and future payouts, and is accessible via the monetization tab.
Instagram will start testing ads that appear above feeds with a "small number" of users after they've spent "some time" on the social platform. Instagram said it'll gather user-experience feedback, with plans to offer more relevant ad opportunities for brands.
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A humorous TikTok video showing the angry expressions of a Ragdoll cat named Merlin in various settings has attracted 3.4 million views and 459,000 likes. The clip is set to the ominous sounds of "O Fortuna" by Carl Orff and is accompanied by the caption, "Merlin is absolutely done with 2022 and is prepared to take matters into his own paws."
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