Facebook's US users will fall for the first time to 178.3 million this year, a drop of 0.8% or 1.4 million users, eMarketer says. Facebook will see a continued decline among individuals under age 25 with less than 15% of its base being this young in 2023, while the number of US users age 65 or older will remain stagnant or begin a gradual, ongoing decline.
Men's magazine GQ is moving onto social platform Discord to discuss popular topics, launch product drops and host giveaways as part of parent Conde Nast's Web3 strategy dubbed GQ3. The idea is to foster engagement among readers and staffers "and set ourselves up for experimenting with our [nonfungible token], Web3 and metaverse future," says GQ's executive director of global audience development and social media, Joel Pavelski.
Good podcast ads are read live, ideally by hosts, are relevant to the content, aren't interruptive of the listening experience and avoid repetition, according to Americans surveyed by Voices. The research found 3 out of 5 listeners trust podcast ads and 52% of Generation Z listeners have made a purchase due to an ad.
Franklin Chu, Azoya International's managing director US, explores how brands such as Bobbi Brown and Armani Beauty are using short-form videos on Chinese platforms to showcase products and boost social sharing and sales conversion rates. Chu explains how brands can see similar sales success with short-form videos by crafting vivid and interesting efforts worthy of "conducive to social sharing" and focusing on product uses and consumer needs.
Facts, Without Motives "I was so frustrated with the politics in the news — constant opinions from the left and right in the reporting. 1440 is refreshing — just straight reporting, without any bias or slant." Join for free today.
The Sandbox and People of Crypto Lab created an inclusive "Valley of Belonging" metaverse experience for Pride Month, and NYX Professional Makeup has signed on as the first brand partner. NYX will host a virtual Pride parade and unveil a collection of nonfungible tokens that consumers can use for their virtual avatars to adopt makeup looks for various ethnicities, skin shades, gender identifications and sexual orientations.
In-Person Events Are Back. What Do Marketers Think About It? SmartBrief polled its audience of marketers about in-person events now that mask mandates have been lifted across the country. More than 475 marketers responded to the survey in March. We compared the findings to a July 2021 survey of the same audience. Here's what we found.
Twitter's community moderators can now pin tweets to appear at the top of the community timeline to highlight notices or prompt conversations. The platform plans to expand the tool to include pins for iOS and Android systems.
Acast has rolled out a conversational targeting ad tool that helps marketers focus on specific podcast episodes featuring content aligned with their messaging. Acast uses various technologies for continual show transcription and analysis, and categorizes programming according to IAB standards to ensure campaign relevancy.
Contextual ad targeting is generally 1.2 times to 2.5 times more effective at driving sales and other campaign objectives for large businesses with broad customer bases than targeting using consumers' data, reports Analytic Partners. Conversely, hyper-targeting may be more beneficial for small- and medium-sized businesses with narrower customer bases and a local market focus, says Analytic Partners Senior Vice President Mike Menkes.
A TikTok video showing a husky discovering it can activate a string of wall lights by barking at them has attracted 5.7 million views and 1.5 million likes. "Someone discovered the sound activated lights," says the video's caption.
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