Employee interviews, product demonstrations, tutorials and behind-the-scenes peeks into corporate culture are among the 15 creative ways marketers can tap Instagram Live to deliver compelling content, say members of the Forbes Business Council. Experts also suggest those on camera should be natural -- not overly rehearsed -- and brands should allow audiences to interact.
How to keep marketing efforts agile Today's consumers see more ads than ever before. In order to create a lasting impact with audiences, marketers need to leverage technology and expertise through an agile approach. Download the report to learn how to use an agile approach to insights throughout the product life cycle.
Coachella, Liquid Death and the Australian Open are among the early brands looking beyond nonfungible tokens as collectibles that are waning in value to offering those that improve consumers' everyday lives. Industry experts say NFTs that provide a sense of community, physical experience access or other rewards hold the most promise.
Customer journey maps, metrics derived from data analytics and in-house digital initiatives are some of the factors that can combat eroding returns for digital marketers, write Christine Moorman, Jana Soli and Google executive Dennis Cardoso. They also suggest that companies integrate digital marketing principles across their entire organizations and build cultures of continuous learning.
Qonsent embedded its consent enablement technology into Givsly's Good Advertising platform, allowing marketers to integrate their creative campaigns with more than 335 nonprofits while delivering on consumers' data privacy concerns. "It's increasingly important to the public that brands respect a customer's personal data and give back to the community," says Joshua Lowcock, global chief media officer at UM.
Grey North America created a "Saucy Gloss" campaign for Applebee's that features lip glosses created in partnership with Winky Lux, with four colors and flavors inspired by the chain's wing sauces. The push, with Current Global handling PR, features an original "Taste My Face" track, which is available on TikTok as a sound and is showcased in a two-minute music video featuring an all-single cast who are available to date via their Instagram handles.
Select Twitter users can integrate up to four media assets into a single tweet, such as videos, images and GIFs, only via the platform's mobile version -- not desktop -- as part of a trial. Twitter also is testing an option that enables users to add a status update.
Augmented reality-based social metaverse Spotselfie is launching the Socialize, Advertise, Monetize business portal, an ad tool that enables brands to place GPS-located AR ads at live events in real time. Consumers access the ad interfaces through the Spotselfie app's AR lens.
Mabel's Ambient Room video from Hulu and Reach Agency (Hulu/YouTube)
Hulu, along with Reach Agency, is promoting its "Only Murders in the Building" drama with a YouTube effort featuring hour-long ambient room videos similar to autonomous sensory meridian response videos that resemble a character's apartment, one of which has garnered 1.8 million views in two weeks. The immersive videos are well-suited for fans who like to pore over details and solve crimes, says Reach Agency co-CEO Gabe Gordon.
(That's me on the right, with Rocky ensuring I have a good head on my shoulders.)
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Matthew Davis, president of GDI Insurance Agency, as quoted by Forbes
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