Warner Bros. Discovery's Looney Tunes TikTok account, created with agency Movement Strategy, has topped 1.6 million followers since launching in March "through snackable, short-form content" that offers "an always-on opportunity to engage," says Warner Bros. Discovery's Josh Hackbarth. The account is run by a fictional ACME Intern who tries to blend quick humor with the characters, such as one about karma and Sylvester that has more than 81.6 million views.
Can brands help gaming be more inclusive? According to a Twitch Ads study, 88% of diverse gamers surveyed believe representation in gaming and livestreaming has improved in recent years. Read the report to learn how advertisers can help make gaming and livestreaming even more inclusive.
Apple's role in digital advertising and increased TikTok scrutiny are among the 2023 trends in consumer privacy, writes InMobi's Abhay Singhal. Other trends include a continued cookie deprecation delay from Google, growth in seller-defined audiences by publishers and increased traction for first-party mobility data.
Brands are leveraging new platforms to drive sales growth and reach younger consumers, from PacSun's Roblox experience to Bloomingdale's multi-brand metaverse store. "Having stores and brand awareness in those places and experiences in those places will likely lead to more revenue and more opportunities to monetize on a holistic level," said Ryan Detert, CEO of Influential, an influencer marketing firm.
Segmented customer data and messaging based on behavior are among the ways Pushwoosh's Polina Rebeka recommends boosting sales with mobile messaging. Rebeka adds that strategies such as product reminders and personalized offers can drive retention, and identifying and targeting segments that are in danger of leaving can reduce churn.
Mitchie Curran of Mitchies Munchies, a cake maker in Las Vegas, gives tips on attracting attention on social media that include keeping handles and photos the same across media channels, making all posts relevant to your business and responding to customer comments. "Social media is a two-way street," Curan says. "Interact and engage."
Sign up for BRIDGE SmartBrief today BRIDGE SmartBrief is the only weekly newsletter aggregating the latest DEI news for DEI, marketing and business leaders in the media, marketing and advertising industry. Sign up today to start receiving the latest news, best practices and insights in the DEI space. Subscribe here.
Wieden+Kennedy New York created a 30-second "Duracell Memories" spot that shows real retro home video footage of children opening presents on Christmas morning, powered by the brand's batteries. The campaign includes a "Duracell's Awe-some Toy Bracket" competition on Twitter inviting people to vote for their favorite retro toys, and the brand is asking TikTok users to pitch ideas for new battery-powered toys.
Taboola content recommendation provider is the exclusive native advertising partner for Yahoo's digital properties in exchange for 25% of its business shares as part of a 30-year agreement between the two companies. Taboola will sell ads via Yahoo's demand-side platform and says the deal will drive approximately $1 billion in revenue for its business.
TikTok is the preferred platform for 45% of paid brand collaborations, followed by Instagram (39%), with 14% of influencer marketing focusing on user-generated content and not a specific platform, per analysis from influencer marketplace Collabstr. Influencers still prefer Instagram, with 82% offering services via their platform accounts, while 61% offer paid TikTok services.
Fishtopher, a "very sad and depressed" cat looking for a new home, went viral after a Thanksgiving tweet posted by a New Jersey shelter. The melancholy feline has since found a new home and fame on Instagram and Twitter, where fans are following his new life.
SmartBrief publishes original posts about marketing at SmartBrief Originals. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published online and possibly in this newsletter, email SmartBrief your ideas. All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc.
Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free.
No comments:
Post a Comment
Keep a civil tongue.