How a one-person marketing team collects 1,000 subscribers a month
If you're a smaller business and worried you need a dedicated team to have success with marketing, I've got good news: you don't!
FiGPiN's Senior Marketing Manager Allison Caufield runs a one-woman department and uses Omnisend to handle tasks on her behalf, increase their list of subscribers, and make sales:
- Automations help to welcome new subscribers and make sales without requiring Allison's time
- Segmentation allows her to send specific messages to particular groups
- Popups increase FiGPiN's contact list by 1,000 people a month
All new subscribers receive a three-part welcome series, which has proven to be very successful: a 63% open rate and 22% conversion rate.
And if you're still not convinced about the benefits of automation, consider this: about 9% of FiGPiN's total email sends are automated, but they account for a massive 24% of email revenue.
Read the full success story here
Growth hacks for SMS marketing
"Do you want to increase sales, make your customers happier, and grow your business without spending a lot of money?"
That's the question Omnisend's Director of Content, Bernard Meyer, asks in this new video.
Did you know that SMS is one of the cheapest forms of marketing? Or that research has found that Americans spend an average of four hours a day on their phone? They're not the only benefits SMS has, either:
- 90% of texts are read in the first three minutes
- 98% of all business SMS are read by customers
- Of those 98%, almost half will get a response
In under 10 minutes, you'll see how simple SMS is to set up, where it fits into your marketing, and more.
Watch the video here
Ecommerce marketing recommendations for 2023
You might have already noticed that paid ads have become less effective, but also more expensive. That's not a good combo.
So what should your marketing look like this year?
We analyzed 17 billion emails, 107 million SMS, and 207 million web sent in 2022 to find out what's working and how you can get the most from these channels.
Discover:
- the best and worst performing industries (the best had a conversion rate double the average)
- the surprising tip to maximize results from SMS
- the importance of demonstrating value instead of discounts
See the full results and recommendations here
How to avoid spam filters
The spam filter is an email marketer's nightmare. You take the time to craft a beautiful email that your audience would love, think of a compelling subject line, and hit send—only for it to land in the spam folder where nobody sees it.
No opens, no clicks, no revenue.
Some people experience this and might decide to throw in the towel.
But not you.
You're about to learn 15 different tips for landing in the inbox, where your email can work its magic.
Did you know that there are things you can include—or exclude—from your emails to make them more likely to reach the inbox?
It's not all about the content though, there are also things you can do without even sending an email. From respecting spam laws to warming up your IP address, we've got everything you need to know right here.
11 best Shopify abandoned cart apps
80%. That's the average online shopping cart abandonment rate according to Statista.
For every 10 people that visit an online store and put items in their basket, only two complete the purchase. There are various reasons for this, with common ones being unexpected extra costs—such as shipping—or being forced to create an account.
While you may not be able to avoid cart abandonment entirely, there are ways to reduce it. The method is simple: send carefully-timed messages that remind the customer about their missed purchase. This can be done over multiple channels, including email, SMS, popups, and push notifications.
If you're using Shopify, there are apps you can use to automate this process, and we have put together a list of the best 11 here.
One of the 11 is Omnisend, which has pre-built cart abandoned workflows that you can use as soon as you've made an account. Ready to try it? Sign up for free.
Do you have questions, or topics you'd like us to cover in a future email? Just reply to this one and let me know.
- Richard and the Omnisend Team
Are you still in the Intermediate stage of ecommerce? If not, click the relevant link to start receiving emails for Just Starting or Advanced stages.
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