An Ignoble Experiment: we're making huge changes..❄️

Letter from The Founders

Hope you guys enjoyed the Shark Tank Episode!

The entire experience was absolutely epic whether we got a deal or not, so we are super grateful for being selected to be in the tank and have no regrets.

By the way, we are not bummed or have regrets for not accepting the deal (and we don't want you to be either). A royalty deal would be a really bad deal for the brand long term.), we would have loved to partner with Mr. Wonderful though. What ended up being cut out was the numerous back and forth exchanges to get the right deal with him but ultimately it didn't work out.

Since being on the tank, we have learned a LOT. Some of the hardest things of building a business have been the scaling costs as the brand grew, so did warehousing, employees, marketing etc. We've made mistakes along the way. Its a huge balancing game that we are trying our best to make work.

Lori was right - we have a LOT of skus and expanded fast into a lot categories.

Beginning today, we are closing out certain categories and products to focus deeper into the core of our brand and where it all began...COLDEST water bottles.

What does this mean?

We are launching a warehouse close out section where you can save big.

Use code: CLOSEOUT to save an additional 30% on all close out items.

COLDEST pillows, beddings, sheets, comforters, dog beds, and select bottle lines are being discontinued once they sell out and will be offered at epic warehouse close-out deals to restructure the company. Shop an epic deal before they sell out while helping the company restructure.

Thanks again for watching and being apart of this journey.

This is just the beginning.

Sincerely,

David & Joe

See what's being closed out...