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It's Tuesday and one agency has pioneered a life jacket for out-of-touch, knee-jerk tweeters: a cancel culture insurance policy. It includes a 24/7 crisis hotline and on-call analysts ready to repair tarnished reputations. |
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Today's News |
🤖 The U.S. government reacts to the rise of DeepSeek 🤝 Spotify and UMG strike a new deal 🎮 Cheaters, consoles, and submarines climb the charts 🎀 Barbie leaves a lasting mark on YouTube 👾 Wendy's and Adult Swim get in on the TikTok talk
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STOCK MARKET SHAKEUP |
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Panic over a Chinese AI model decreased the value of U.S. tech companies by ~$1 trillion |
The tech: A Chinese tech company just revealed a major AI innovation—and it's already having a trillion-dollar impact on the U.S. stock market. High-Flyer's generative AI model, DeepSeek, has been used to power a top-of-the-line chatbot despite being trained with far smaller supercomputers than OpenAI's ChatGPT. |
On the surface, High-Flyer's model looks like it could be a clone of ChatGPT—but while AI bots are typically trained with the help of 16,000 chips, DeepSeek-V3 only required about 2,000 chips to produce industry-standard results. DeepSeek's open-source status also makes it more accessible than competitors by enabling collaborations with other developers, and its flagship chatbot can be queried without an account. (ChatGPT, on the other hand, is so restricted that users often have to find workarounds to gain access.) |
The fallout: Thanks to a combination of those factors, the release of the latest DeepSeek model sent U.S. stocks into a tailspin, prompting a sell-off that Bloomberg estimates decreased the value of American tech companies by about $1 trillion. Frequent AI investor Marc Andreessen described that stock market hit as "AI's Sputnik moment"—a wake-up call triggered by the technological progress of an adversary of the United States. |
The fallout: The U.S. government can take steps to ban foreign-owned apps like TikTok and put restrictions on high-powered chip exports, but it can't insulate the U.S. from Chinese tech forever. Interventions like these may even in fact make potential adversaries stronger. |
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Spotter's latest creator-driven innovation: a creative suite of tools personalized to your channel |
After hundreds of conversations with the world's top creators, Spotter's team of experts walked away with one clear conclusion: YouTube creators need better time-saving software, personalized to their unique workflows. |
The solution: Spotter Studio. |
Spotter Studio is an integrated brainstorm partner, project manager, and research assistant. Combining real-time data insights, cutting-edge AI models, and personalized ideation, its suite of creative tools streamlines workflow so creators can focus on doing what they do best—making winning videos. |
"Spotter has become my partner in creativity. And as a solo creator, that means having more time to enjoy the process." | | | | SystemZee (Discover his Spotter Studio story here) |
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Spotter Studio teamed up with leading experts and creators like Dude Perfect, Kinigra Deon, and Colin and Samir on ideation, packaging, and storytelling to bring the software to life. Whether you're looking to enhance your video titles, perfect your thumbnails, or streamline your entire production process, Spotter Studio offers a comprehensive solution tailored to your unique creative style. |
Create Winning Videos Now (It's Free for 30 Days!) → |
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HEADLINES IN BRIEF 📰 |
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A "partnership development" between Spotify and Universal Music Group could lead to increased royalty rates for artists and a new subscription option geared toward "superfans." (The Verge)
Bluesky's latest TikTok-style feature is a new video tab located on users' profiles. (Engadget)
Meta AI is getting a "memory boost" that will allow it to "remember" details shared by users in "1:1 chats on WhatsApp and Messenger." (Meta Newsroom)
Kai Cenat is Billboard's latest cover star. The streamer is the focus of a new feature that poses a big question: Has Cenat become "music's most powerful influencer"? (Billboard)
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GOSPEL STATS 📈 |
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Top Branded Videos of the Week: Cheaters, consoles, and…cocaine submarines? |
After being dominated last week by a single podcaster, Gospel Stats' latest Brand Report is all-over-the-board as it gets. This week's top ranked videos encompass everything from Nintendo's next console to the operations of narcotics-selling cartels and an MTV-style cheating investigation. |
🥇 #1. Linus Tech Tips x dbrand: I Hate Nintendo and I'm Buying a Switch 2 Immediately (4.3M views)
Earlier this month, Nintendo announced the long-anticipated launch of Switch 2—and was immediately hit with an overwhelming wave of criticism. Now, however, it looks like the publisher has secured an unlikely advocate. Linus Tech Tips (a creator who has made his distaste for Nintendo clear) surprised fans by hyping up the new console in a video sponsored by tech company dbrand. |
🥈 #2. fern x Brilliant: The Genius Design of Narco Submarines (3.3M views)
Fern's latest Brilliant-sponsored video challenges viewers to update their mental image of piracy. Forget swashbuckling ships loaded with booty—these days, high-tech drug smugglers are using deep-sea diving vessels to transport their illicit wares around the world. |
🔎 #4. UDY x Aura: Is Her Boyfriend Secretly Into Her Friends? | UDY Loyalty Test (2.8M views)
Let's face it: everyone loves a good cheating scandal. From MTV's iconic early '00s shows to playboy-busting YouTubers, viewers have never been able to resist a healthy dose of schadenfreude. UDY's fans are no different: nearly 3 million viewers tuned into the channel's latest episode (a segment sponsored by digital safety company Aura) to find out whether a guest's boyfriend would flirt with another girl. |
Check out the full branded ranking here or head over to Gospel Stats for more YouTube sponsorship insights. |
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THE BARBIE EFFECT |
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The Oppenheimer buzz might have died down, but Barbie's impact isn't going anywhere |
The creator: It's been two years since the Barbie movie hit theaters, but the flick's rose-colored glasses are still casting a tint across YouTube. One of the fastest-rising creators in our Global Top 50 chart is Candy Superstar, a Ukrainian YouTuber who adds a healthy pop of pink to everything she posts. |
The 2023 release of Greta Gerwig's buzzy toy adaptation briefly made social media Barbie girls like Mayca Brasil into the most-watched creators on YouTube. Candy Superstar experienced a taste of that fame herself: in her most-watched Short—a one-year-old clip that now claims north of 380 million views—the creator walks viewers through a Barbie-themed review of her daily skincare routine. |
The stats: These days, Candy Superstar infuses popular video formats with her signature pink hue. The result: colorful short-form emoji challenges, unboxings, and internet hacks have helped her accumulate nearly 5 billion views and 7.5 million subscribers. In the last week alone, the Ukrainian creator scored almost 280 million views—and that's just a fraction of her recent growth. |
 | Candy Superstar is starting off the year strong. Data from Gospel Stats. |
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Since January 2024, Candy Superstar has more than tripled both her viewership and subscriber counts. Will 2025 be an even bigger year for the Barbie Mermaid lookalike? |
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WATCH THIS 📺 |
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Every brand from Wendy's to Adult Swim is getting in on the TikTok drama |
The marketing trend: From Duolingo to Jack in the Box, brands across social media have seized on the impending TikTok ban as a chance to connect with consumers (and, occasionally, each other's mascots). Even Adult Swim recently took an opportunity to add its own Rick and Morty-inspired video to the mix. |
At least in the face of all this uncertainty, one thing is clear: brands will always jump on the opportunity to show viewers they're just like us. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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