An Ignoble Experiment: Go get the technology

Hello home service operators,

In last Friday's newsletter, I gave my thoughts on the impact of AI on SEO. Today, I'm back with a similar theme: how AI can act as a force multiplier across your entire operation.

I sat down with Tyson Chen, founder of Avoca, an AI-powered call center platform for home service companies. We covered a lot, but it all came back to one thing: AI is widening the execution gap, and the operators deploying it fastest are pulling ahead.

Keep reading for more details and the full episode. But before that, check out these resources:

Here's the smartest card for fuel, field, and office expenses
U.S. demand for skilled trades grew 3x faster than professional roles
Could you use more inbound calls, booked jobs, and completed jobs? Try this
Learn how Wilson uses AI to capture more calls, book more jobs, and run a tighter operation

More on Avoca

At Wilson, we know that every missed call is a lost job. And that's why we rely heavily on Avoca.

This technology answers every call, text, and lead instantly with a human-sounding AI CSR. No delays. No dropped opportunities.

And that includes after-hours. Check out these YTD metrics for Wilson…

Don't Lose to AI. Come Out On Top.

It's the harsh truth, but AI is separating home service operators into winners and losers right now. The decisions you make today will determine if you come out on top or get left behind in the months and years to come.

Here's what I spoke about with Tyson in our recent sit-down:

How AI is creating a widening gap between fast and slow operators
Why speed-to-lead is still one of the highest ROI fixes in your business
How AI is already driving real savings across operations and purchasing
Why most acquisitions have massive upside just by fixing basic systems
What "agent-first" operations could look like in the next 12–24 months

Watch the entire episode (or listen to it on Apple or Spotify):

YouTube video by John Wilson | Owned and Operated

Most Home Service Operators Will Lose to AI — Here's Why

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Hate it, like it, or love it, AI is here to stay. The way you use it will greatly impact the future success (or lack thereof) of your business.

Don't hesitate to reply to this email with your questions. Happy to help.

How do you feel about today's newsletter?

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👊 John

Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.