November 13, 2026 Edition
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Hello home service operators,
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Friday is here, and with that, I have another batch of “things to see” in the home services space.
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🧑💻 Intuitive. Flexible. Insightful. Those are just a few words to describe this all-in-one field service software.
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💰️ Roto-Rooter spent $4.3 million more on marketing just to keep leads flat. This is a costly reminder that a bigger ad budget doesn’t guarantee more demand.
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🤖 Google’s AI Mode now lets homeowners book contractors directly through select platforms, making the search result itself part of your sales funnel.
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Your Next Job Is on Hold
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Your marketing worked. Then nobody answered.
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You paid for the click. Earned the call. And sent your next customer straight to voicemail.
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That’s an expensive way to advertise your competitor.
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Avoca’s AI front office answers 24/7, books jobs directly into your CRM, and follows up with leads that haven’t booked. Even when your team has clocked out.
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Give the demand that you’re already paying for somewhere to land.
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Three Tactical Blog Posts
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1️⃣ Growth comes from more than spending money or buying businesses. You must build a marketing playbook you can repeat (over and over again).
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2️⃣ Jack Carr talks about how he would build a $10M HVAC business from the ground up.
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3️⃣ When profits come at the expense of people and culture. That’s the dark side of private equity.
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Three Must-See Videos
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We Bought 7 Businesses This Year. Here's What I'd Buy Next.
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We Bought 7 Businesses This Year. Here's What I'd Buy Next.
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Why I'd Buy an HVAC Business Instead of Starting One
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Why I'd Buy an HVAC Business Instead of Starting One
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The Dark Side of Private Equity (And When It Actually Works)
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Is Private Equity Ruining Small Businesses?
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Build Your Team Without Breaking the Bank
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Need help with customer service, dispatching, bookkeeping, or recruiting?
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Quick Staffers connects home service businesses with skilled remote professionals starting at just $550/week. Get the support you need without the overhead of another in-house hire.
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Three Social Media Updates
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Will you join us in Mexico next time?
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What do you think about this?
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Does this sound familiar?
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Did I miss anything this week? Reply to this email and let me know.
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The Home Service Leadership Summit. Get → Exclusive Access, Practical Insights. Make → Meaningful Connections.
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How do you feel about today's newsletter?
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👊 John
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Disclosure: Some of the content and links in this newsletter are sponsored or affiliate links, which means we may receive payment or earn a commission if you click through or purchase. However, all opinions expressed are entirely my own.
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Akron, Ohio 44240, United States
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