How LEGO Revived Its Brand

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July 29, 2010
Innovation & Design A weekly guide to innovative people, ideas, and companies

NEWS  THIS WEEK'S TOP STORY DESIGN How LEGO Revived Its Brand In an excerpt from Design Is How It Works, former BusinessWeek staff writer Jay Greene explores Lego's troubles and its comeback   MORE TOP STORIES VIEWPOINT Oil and Innovation Too much of one, not enough of the other: what BP and other oil companies should be doing—and should have done EASTERN EUROPE • From Transitions Online A Bold Vision for a More Beautiful Sofia An independent group of young architects has mapped out a plan to revitalize the Bulgarian capital. Now they're looking for funds to realize their dreams A BBW50 UPDATE Are Nvidia's Chips Going Stale? The stock is off 44 percent after product delays and misfires TECHNOLOGY Steve Jobs, Apple Get a Vote of Confidence After 'Antenna-gate' The market and consumers shrug off the iPhone 4's antenna problems as Apple rolls to record profits  BW MALL   SPONSORED LINKS Verizon Official Site  Order Verizon High Speed Internet Online Now and Get 1 Month Free! T. Rowe Price  No-load mutual funds and 401k rollover. Get Started Now. DIRECTV® - Official Site  Great HD Channels & DIRECTV Packages For Your Business Needs. Get a Quote Today! Employee Performance Mgmt Software  Award-Winning Performance Management Software. Try eAppraisal Free Today! NYSE Technologies  NYSE Euronext The World Leader in Listing, Cash Equity & Derivatives. Buy a link now! This newsletter is a FREE service provided by BusinessWeek.com. To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page. If you need other assistance, please contact Customer Service or contact: Wanda Cooper BusinessWeek Customer Rights Communications Data Services 1995 G Avenue Red Oak, IA 51566 Phone: 1-800-635-1200 To learn more about how BusinessWeek.com applies this policy, you can contact our Marketing Department. Copyright 2009-2010 by BLOOMBERG L.P. ALL RIGHTS RESERVED. Terms of Use | Privacy Notice

Inside: This Week in Innovation This week former Businessweek staff writer, Jay Greene explores Lego's troubles and its comeback. Also, Thomas D. Kuczmarski talks about oil and innovation—what BP and other oil companies should be doing, and should have done. -- Helen Walters E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS   FEATURED PODCAST New Products Require Quicker R&D Despite financial, economic, and regulatory pressures, companies must hurry along their product development. Standardizing or automating routine processes can help, as Asian leaders are showing   Advertisement   Reader Poll: Special Issue Trouble at the office? In surveys, blogs, polls, and social media, BusinessWeek collaborated with readers to identify problems at work. Together we found answers.     IN YOUR FACE: FROM FIREFIGHTER TO ENTREPRENEUR Reader Dan Miller Writes: "The bright line between invention and innovation: collaboration. It takes a team focused on the customer to be a winner." Sponsored by Tres Generaciones Tequila Tell Us: Are You a Believer in 'Coopetition'?     NEXT: Innovation Tools & Trends >> Andrew Mason, founder and CEO of social-shopping site Groupon, was part of a panel discussion at Google's Chicago office on innovation and startups. One of the questions he was asked was to sum up his management credo in just two words. "Cultivate ownership," Mason answered. -- Michael Arndt POST YOUR OWN COMMENTS Visit Our Other Blogs Auto Beat Bangalore Tigers Blogspotting Brand New Day Byte of the Apple Economics Unbound European Insight Fine On Media Games, Inc. GreenBiz Hot Property Investing Insights Management IQ New Technology in Asia NEXT: Innovation Tools & Trends NussbaumOnDesign Tech Beat Working Parents Advertisement   FEATURED SPECIAL REPORT >> The Value of Design Slide Shows World's Most Influential Designers Most Inventive Companies How Companies Develop Great Leaders The catalyst for this report was the outpouring of reader comments that arrived after a bad-tempered blog post Why Design Matters Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas The Value of Design to Startups Design and marketing are way more important than engineering for consumer Internet companies How to Redesign Health Care The health-care system in the U.S. is a mess. But that doesn't mean there aren't opportunities The Role of Design in Business The four basic areas in which design has an important role to play in value creation READER COMMENTS > MORE SPECIAL REPORTS >