Lessons from a social media firestorm

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Innovative Marketing to Moms   ARTICLES More articles Lessons from a social media firestorm Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight. Critical mom blogger realities that you're overlooking The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you. BLOG POSTS Social Turf War During the iMedia Summit, a simple question was asked to Bryan McCleary, director of public relations, baby care, Procter & Gamble. “Who should own social strategy?” His response was interesting and made a lot of sense. The fallacy of the one size fits all Are we as the marketing community heading for a miss when it comes to targeting moms in our campaigns? If we move too quickly in our approach, we definitely will.   Advertisement     Mark your calendar   All events » Agency Summit May 21-25, 2011 Bonita Springs, Florida Summit info Request invitation Brand Summit - Holiday Season Marketing June 12-15, 2011 Albuquerque, NM Summit info Request invitation Entertainment Summit June 28, 2011 Beverly Hills, CA Summit info Request invitation   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Sean Cheyney VP Marketing, AccuQuote See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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