Procter & Gamble's new Pampers product line caused an uproar among mom bloggers and consumer media outlets. See how the brand turned the tide of the social media conversation and set the record straight.
The term "mommy blogger" doesn't come close to accurately describing this dynamic and diverse group of influentials. Here are some insights and statistics that might surprise you.
During the iMedia Summit, a simple question was asked to Bryan McCleary, director of public relations, baby care, Procter & Gamble. “Who should own social strategy?” His response was interesting and made a lot of sense.
Are we as the marketing community heading for a miss when it comes to targeting moms in our campaigns? If we move too quickly in our approach, we definitely will.
The email address for your subscription is ignoble.experiment@arconati.us. To update your information please visit your Newsletter subscription preferences. To ensure delivery of future communications, please add iMedia Connection to your address book.
If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653.
To advertise with iMediaConnection.com contact Mike Pubentz.
Meet people, network, reconnect
No comments:
Post a Comment
Keep a civil tongue.