Why this drink company is still focused on social

US TikTok users wonder: Is the end near? | How to master empathetic B2B storytelling | Why this drink company is still focused on social Created for ignoble.experiment@arconati.us |  Web Version July 15, 2020 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE   The Big Story US TikTok users wonder: Is the end near? (Pixabay) TikTok users are stressing over the prospect that US could ban the app, which is based in China, over security issues and influencers are starting to see advertisers back off. Fans of the video sharing app are rallying with more than 378 million views on #SaveTikTok and more than 223 million views on #TikTokBan. Full Story: Reuters (7/14)      Drive your best ideas forward. Big ideas come to life when technology is a guide, not a burden. At Acoustic, we're reimagining marketing technology. Our tools eliminate restrictions, end the frustrations, and give you more time to do what really matters: thinking bigger. Learn more. ADVERTISEMENT: Connecting & Collaborating How to master empathetic B2B storytelling Marketing Insider Group CEO Michael Brenner describes how business-to-business marketers can create empathetic brand stories that center on customers as the protagonists who overcome challenges to inspire and motivate audiences. Stories can form the basis of videos, blogs or social posts and "express your brand's personality, make your brand memorable, and hook your audience," he writes. Full Story: MarketingProfs (free registration) (7/14)      Why this drink company is still focused on social (LifeAid Beverage Co./YouTube) When CrossFit gyms shuttered amid the pandemic and LifeAid lost its primary sales venue, the drink manufacturer pivoted its marketing toward social media with a focus on Facebook promotions and Amazon advertising to boost direct-to-consumer and retail sales, said co-founder Aaron Hinde. "Even though everyone is boycotting [Facebook], small and medium-sized businesses have no other option," he said, adding, "We are still a scrappy startup that needs to be ROI focused." Full Story: The Drum (free registration) (7/14)      AR becomes increasingly viable marketing tool EMarketer estimates more than 83 million Americans interacted with some form of augmented reality at least once a month during the past year and that number is only expected to increase amid the pandemic, especially among millennials and Generation Z, writes Verizon Media's Ivan Markman. He says marketers can tap into and boost AR adoption by offering unique experiences and a variety of content that differentiates a brand, and use it to enhance in-store retail experiences. Full Story: Campaign US (tiered subscription model) (7/14)      Create the right video for each buying journey stage Sparkhouse's Torrey Tayenaka explains the types of video marketing that should be used at each stage of the customer journey, such as social videos and TV ads to boost top-of-the-funnel brand awareness. Target prospects who have shown interest in your company with branding and product videos and create videos showcasing testimonials and case studies to persuade prospects to convert, he advises. Full Story: Business 2 Community (7/14)      Marketer Moments GS&P creates virtual "Camp Tonsafun" for Xfinity (Xfinity/YouTube) Goodby Silverstein & Partners created a virtual "Camp Tonsafun" for Comcast's Xfinity that's hosted by E!'s Jade Catta-Preta and features camp classes for children ages 5 to 12 presented by celebrities, athletes and entertainers. The virtual summer camp is running across Xfinity platforms such as Flex and X1 and is available on YouTube. Full Story: Ad Age (tiered subscription model) (7/14)      Audible brings dreams to life for "The Sandman" Audible, with Civic Entertainment Group, is touting its audio adaptation of Neil Gaiman's "The Sandman" with a "Drawn From the Dreaming" campaign that encourages people to share their dreams for the chance to have them brought to life by professional comic artists. Consumers can submit their dreams on a dedicated site or via a mobile hotline voiced by Gaiman and artwork with audio clips from the book is showcased on Instagram. Full Story: Adweek (tiered subscription model) (7/14)      SmartBrief Originals Sponsored content brought to you by SmartBrief Remote learning: What we've learned during the transition        Voice assistants grow in importance as businesses reopen        Are online colleges the future of education?        The HR technology trends that are defining 2020        8 ways to make vocabulary instruction more effective        Platform News Renderforest infographic: Primary video specs for leading social platforms Social Media Today (7/14)  Facebook helps brands boost visual appeal with display options Social Media Today (7/14)  YouTube tests video retention charts, begins rolling out new channel insight Social Media Today (7/14)  Social Shareable Everyday items turn out to be cakes in viral video A video tweeted by BuzzFeed's Tasty that shows a montage of everyday products that are revealed as cakes created by Turkish food artist Tuba Geckil has attracted more than 30 million views. The clip shows extremely realistic looking objects such as a pizza, a roll of toilet paper and a potted plant before a large knife slices them down the middle to reveal a cake interior. Full Story: Today (7/14)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy & share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv Once we get a taste of a good story, our minds hunger for more. Michael Brenner, CEO of Marketing Insider Group, writing for MarketingProfs       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004