3 brands that failed on Facebook

January 30, 2012 issue Forward this newsletter  |   Subscribe  |   View online   3 brands that failed on Facebook By David Clarke There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands. The benefits of integrating paid, owned, and earned media By Peyman Nilforoush The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated to better serve brands and consumers. Here's how to win with a combined strategy. Why the days of interruptive advertising are over By Dan Greenberg Every day, millions of people watch and share good video content online -- forcing brands to create Super Bowl-worthy ads all year long. Here's why mundane ads that rely on interruptive tactics no longer work on today's high-demand audience. What Google, Facebook, Apple, and Amazon are missing By Bethany Simpson Facebook's open-graph sharing is dangerous territory, Amazon's patient product roll-outs are paying off, and Google needs to focus on consumer trust. CBS/CNET's Molly Wood gives us the insights. LATEST BLOG POSTS More posts Back to Where It All Began By Michael Burke One of my favorite songs of all time is playing in my head, Back to Where it All Began by the Allman Brothers. Why? Because Facebook's announcement recently of more than 60 new apps into the Open Graph, including Pinterest, eBay and Foursquare, among... Does Your Company Need Reputation Insurance? By Jennifer Bilotta In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for... What Brand Managers Can Learn From The Music Industry By Adam Leiter Engaging your customers across a wide array of channels and in the process offering the chance to buy your product at the same time... that's a winning recipe for the music industry, and brand managers and product managers would be wise to do the same... 3 Brand Benefits of Klout By Tom Edwards Identifying topical influencers has been a key to driving awareness and activation for many socially progressive brands over the past few years. One of the measurement variables many brands have come to rely on is Klout. Much has been written about... Hybrid Contact Centers: The Cloud Will Set You Free By Jim Milton Rip and replace is a term that is all too familiar to the manager that is responsible for upgrading and modernizing their company's infrastructure. Contact center infrastructure vendors have worked hard to convince these decision makers that there is... Creativing :: Social Media Where Art Thou?, The Great Pinterest Debate, and how Facebook Connect drives Website engagement By Doug Schumacher Indicators of the future of marketing, from the co-founder of Facebook content strategy tool Zuum. Social Media, Where Art Thou? Great POV on how SOPA is about more than just piracy. Via @BeverlyMacy The Pinterest Debate Between Two Friends. If you're on... An Insurance Policy for Better Digital Marketing ROI By Kimberly Struyk We are all familiar with the concept of insurance to protect our own personal assets, but it is important to remember that a similar principle can also be applied to our role as Digital Marketing professionals. The upcoming series of blog... MOST READ ARTICLES 1. 3 reasons Google+ is not a social network 2. 7 marketing buzzwords you need to know 3. A social media planner's guide to pleasing the boss 4. 9 campaigns that won with humor 5. A marketer's guide to engaging the tablet user SUMMIT COVERAGE More photos John Yearout, VP National Sales, Infolinks In-Text Paul Audino, VP, National Sales, DoubleVerify Joseph Dumont, Partner, Questus See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Integrated Marketing Manager Email Marketing Manager-53620 Marketing Digital Product Manager Sr (Technical Product Manager Sr)-53776 Director, Trade Marketing Senior Director Advanced Media Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Roger Marquis Founder, 2D Barcode Strategy See full profile, photos and more! 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