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2013/01/23

New Research Report Emphasizes Importance of Quality in Customer Support Interactions - CUSTOMER

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CUSTOMER : 1/23/2013 eNewsletter
 

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While many contact center organizations are aware that they need to boost service quality - a depressed economy demands it, and customers are becoming more demanding of it and willing to take their business elsewhere if it's lacking - too many companies are focusing on less important metrics. While the speed of resolution and time to answer are certainly important metrics, the quality of the interactions shouldn't be lost. Customers are also demanding consistency in the service they receive, regardless of which channel they choose.
Infosys today took the wraps off a new solution called AssistEdge, which aims to improve the overall customer experience by addressing contact center agent productivity and integrating service-related activities across all channels.

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Two elements invaluable to a business looking to remain competitive as well as profitable are technology and customer satisfaction. With next generation technology in place, processes are made easier, projects are completed much more quickly, and costs are reduced. This in turn enables clients to rest assured that they have teamed with the ideal partner, helping to bring the customer experience to an unparalleled level.
Companies that are looking to transform their contact centers into hubs of customer engagement need to listen closely to what customers are saying - and how they are saying it. When a customer is faced with an IVR system, he or she can react to an open-ended prompt in any number of ways. Some customers are more comfortable with these systems than others, and of course customers have a wide variety of personalities as well. Contact center transformation expert West Interactive identifies four different types of responses to IVR prompts and suggests ways to deal with those customers.

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