Mobile Ads Surge, But Where Does that Leave TV? - Cable Spotlight

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Featured Articles » Al-Jazeera English Launches Second-Screen Functionality for iPad » Broadcom, STMicro Neck-and-Neck for STB Silicon Dominance » EMEA Spurs STB Growth in Worldwide Digital TV Transition » Saturday Night Live Looks to Make the Move to Yahoo!   Sponsored By: Yealink Network Technology WEBINAR: Overcoming Security Challenges of IP Communications by Using SIP Endpoints Tuesday, May 7th, 2013 TIME: 2:00PM ET/ 11:00 AM PT REGISTER! One of the hottest topics in the IP communications industry is security. Security becomes the most important concern when a company plans to replace the traditional PBX to IP PBX (SIP trunk or hosted IP communications), and the terminal is generally the SIP endpoint. Therefore, using SIP endpoints is a key element in overcoming the security challenges of IP communications. In this event, you can learn the real security threats in business IP communications and how to successfully address the challenges by using the sophisticated network technology knowledge. Some topics covered will include: Security communications best practices between SIP endpoints and IP PBX Keys to evaluating SIP endpoints' API security Secure provisioning of SIP endpoints Security challenges in business application scenarios in VoIP Credentials security in SIP endpoints SIP endpoints hardening security Who Should Attend CTOs, CIOs, Network Architects IT Directors Product Managers and Technicians from large enterprises or large ITSPs Infrastructure Specialists Systems Integrators IT Generalists   Top Stories » Amazon Heads to the Living Room with STB Plans » Twitter Eyes Companion TV as Major New Revenue Stream » Sony's getTV Network Will Bring Classic Films to TV Audiences » Viewster Looks to Global Expansion for Online VOD   From The Expert Corner April 29, 2013 Mobile Ads Surge, But Where Does that Leave TV? By Tara Seals, TMCnet Contributor, Is mobility poised to overtake television as the category that matters to advertisers? That’s the intimation from Sheryl Sandberg, COO at Facebook (News - Alert), who during an event in London last week said that mobile is as important as TV, if not more so, when it comes to marketing relevance. Increasingly, though, it’s the multiscreen combination of television and mobile devices that may offer the next big wave of advertising opportunity. The high level of mobile phone penetration in developed markets (comScore (News - Alert) said that smartphone penetration in the United States has reached 57 percent) makes reaching consumers via their pockets an attractive proposition to advertisers. The opportunities for targeting, location-based services and interactivity in mobile ads is a tantalizing fruit for those looking to bolster consumer engagement....Read More    Featured Videos » Turn Your Home Network into a Universal Set Top Box    Featured Resources » Navigating the Top Six Business Challenges of Delivering Software as a Service Sponsored by: SafeNet » Arm your Agents with a Virtual Assistant » Trust-based Application Control 101   TMCnet's Blogs » Impact of the New Video Codec H.265 » AT&T: From Dumb Pipe to Security and Home Automation   Featured Channels » Ethernet Extender » Broadband Communications » Virtual Office   CableSpotlight.com is Your Source for the Latest Cable News and Information   Sign Up For FREE    |    Visit Cable Site    |    Free Magazine Subscription   Advertise With Us   General advertising Info: Click here      Become a TMCnet columnist! Become a TMCnet columnist! Want to contribute your expertise to a growing audience of technology professionals? Become a writer, blogger or columnist for the TMCnet Web site and this newsletter. Contact TMCnet Group Editorial Director, Erik Linask, at elinask@tmcnet.com for details.

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