Marketers bid a farewell to Facebook "likes" Brands are no longer chasing Facebook "likes" with the enthusiasm they once did, experts say. Instead, "shares" have become the social network's chief currency for marketers, with brands such as JetBlue, Boylan Bottling and Seamless focusing campaigns on increasing sharing rather than on winning "like" clicks. "We've done some advertising to get Facebook likes," said Kristin Krumpe, chief marketing officer at Boylan. "But we have found that Facebook is a better place to percolate a frenzy around our brand." Adweek (4/1)  | The Social Business Textbook:
Required Reading For Any Social Professional Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today! | | Twitter unveils new Twitter Card formats Twitter has announced a number of new Twitter Card types that should allow developers to incorporate content such as photos, links and text excerpts into tweets more easily. The features will make it easier to tout applications as well as retail products. The features will be rolled out to selected partners, including Path, Angry Birds and Etsy, before getting a wider launch. The Wall Street Journal/Digits blog (4/3), TechCrunch (4/2)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | What platform do you primarily use to put your videos online?  | YouTube | | Vimeo | | Other | | Klout wields social influencers for GM Canada, French telecom General Motors Canada and the French telecom Orange are both partnering with the social-influence firm Klout, writes Christopher Heine. GM's deal means the most influential members of the Klout network may be invited on test drives of Cadillac, Buick and GMC vehicles. Klout's more ambiguous deal with Orange is intended to inspire "people to talk about us in a productive way," says Odile Roujol, director of marketing and communications at Orange. Adweek (4/2) Nissan tries its hand at Instagram Nissan used the New York International Auto Show to launch its first Instagram channel. The automaker said it will use the platform to unveil vehicles, to publicize events and to build brand awareness. "We're a car brand. People follow us because people love to see our cars," said Erich Marx, director of interactive and social media marketing for Nissan North America. ClickZ (4/2) | Senate Republicans are Congress' most prolific social media users Senate Republicans produce more social media updates on average than do their congressional colleagues, according to a Congressional Research Service report. On average, GOP senators update their Twitter accounts 1.53 times a day, and their Facebook pages 0.84 times a day. The report says House Democrats were the least social lawmakers, updating Twitter an average of 1.09 times per day, and their Facebook pages an average of 0.48 times daily. Roll Call (free content) (4/2)
| Are you in favor of hashtags coming to Facebook? | No |  53.33% | | Yes |  46.67% | Would hashtags improve Facebook?: Poll respondents were narrowly opposed to hashtags coming to Facebook. Such a feature would solve some of Facebook's shortcomings, SmartBrief's Jesse Stanchak writes. "I suspect that the objection isn't to hashtags themselves, but to the possibility that marketers will use the feature in ways that detract from the overall Facebook experience," he writes in SmartBrief's SmartBlog on Social Media. Is your Facebook strategy focused on acquiring "likes"? | Yes | | No | | Tips to make social media fit into the day Social media doesn't have to be an all-consuming task, but you do have to make time for it, writes Michael Brenner of SAP. Recognize the importance of social media to your brand, and then set small, realistic goals for yourself, Brenner advises. "[F]inding the time for social media is simply about making it a priority over emails that aren't important, meetings that aren't productive and the daily distractions that come along," he writes. Forbes/SAP Voice blog (4/3) |  | You have to find the time to make small 'investments' in social every day. Tweet once a day. Blog once a week. Do whatever works for you and be realistic." | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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