| . Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information— and that's good news for forward-thinking brands. To embrace the warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets. All brands must become lifestyle brands, developing their humanity. Join Selligent and the Future Foundation to learn about the warming web, and see how leading brands are taking personalization to a more personal (and human) level to create meaningful customer connections. | |
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Keep a civil tongue.