Facebook is aiming to provide stories in its News Feed that users not only want to see but will prompt action. The social network says the adjustment was made in response to consultations with its Feed Quality panel that concluded stories shown at the top of a feed deliver a better experience when they are ones users are "both likely to rate highly if asked and likely to engage with."
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Like YouTube, Snapchat will soon become a hub for do-it-yourself content, presenting an opportunity for business-to-business marketers to use the disappearing message service, Gary Vaynerchuk writes. "Snapchat will be an excellent place for B2B players who act like media companies ."
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DiGiorno is running a TV ad campaign ahead of the Super Bowl that pulls content from its Web videos with YouTube influencers. The campaign aims to encourage viewers to stock their freezers before the big game.
J. Walter Thompson New York has created a digital campaign for The Shelter Pet Project that shows how some famous furry faces went from being rescued to getting their social media break. One spot shows the story behind Keyboard Cat, who has garnered over 8 million YouTube views, and another ad discusses the lifestyle of Instagram sensation Toast, a King Charles spaniel.
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Twitter is struggling and will continue to do so unless it can change course, writes Bhaskar Chakravorti. The social network needs to find ways to make its users less passive, ensure that online chatter isn't dominated by elite users, and grow in key markets such as the Asia-Pacific region.
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Research reveals that people consume and understand content faster on mobile devices and on social networks than through other media. This is especially pertinent for video content, in which the first few seconds are crucial to capturing attention and engaging viewers.
The starship Enterprise -- or, rather, the model spaceship used to shoot the TV series "Star Trek" -- is getting a brush-up courtesy of the National Air and Space Museum. The Enterprise's paint is peeling, but it's otherwise holding up fairly well for a prop cobbled together from wood, fiberglass and Christmas tree lights, a Smithsonian conservator said.
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