Ben & Jerry's was one of the first brands to use Instagram, and the platform is a "natural brand fit," said Kate Paine, digital marketing manager. While Instagram is a good platform for measurement and campaigns, it's not as strong at delivering click-thru rates, Paine added.
Get hands-on with your paper-to-digital transformation. Everything in the modern office is going digital—even paper documents, arguably the world's oldest business tool. Going digital will greatly affect your business' efficiency, security and sustainability.
TBWA is focusing on functioning more like a social media platform by embracing visual content. "TBWA sees the network as an inspiration and source for inputs rather than a distribution system," says Chief Strategy Officer Nick Barham.
5 Steps to Improve Social Media Listening These five steps will help you optimize your listening efforts. By the time you finish our eBook, you'll know the next steps you need to take to make the most of your social media listening programs. Download the eBook
Warner Bros. is going all-out with digital marketing to promote J.K. Rowling's "Fantastic Beasts and Where to Find Them," including Twitter emojis, mobile spells for Android smartphone users, virtual-reality worlds to explore, and search integrations by Google and Amazon. Tie-ins highlight both the film and the Harry Potter series to leverage a dedicated fan base.
Send a Meaningful Holiday Print Card Create a tangible connection with your clients. Send a meaningful, personalized print card this holiday season. View our collection here: http://vividgreetings.com/printcards/holiday-2016-new/
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SmartBrief Originals
Original news, insights, analysis and best practices from SmartBrief.com
Snapchat has created "Fallon," a spinoff of "The Tonight Show Starring Jimmy Fallon" that runs in a section called Snapchat Shows. The goal is to produce one or two videos daily.
Five Best Practices for Content Marketing A basic concern for many marketers is developing content that's relevant and engaging. A new Executive eBrief from Noosh nets out the top 5 practices extracted from more than 175,000 projects around the globe. Download your copy of this quick and informative 5-minute read.
AJ Wilcox writes that LinkedIn advertising only makes sense for high-value business-to-business brands, recruiters and those seeking specific types of college-degree holders. You probably won't see a worthwhile return if your company is in the consumer realm, is a small one, focuses on commodities, or has broad hiring targets, he writes.
Are you ready for Instagram Ads? With hundreds of millions of active daily users, Instagram is a key component in every cross-device marketing strategy. To help you engage a wider audience, we put together The Performance Advertiser's Guide to Instagram. Download the Guide
The New York Times recently published a four-page map of the 2012 US presidential election that detailed voting results by ZIP code. News outlets have used a variety of maps and charts to communicate election results over the years, each with its own benefits and drawbacks.
Four stats that prove the impact of retail influencers. 2 years. 63,500 sales associates. 330 stores. Wharton crunched the numbers, and found that expertise on the retail floor results in more sales — a lot more. View the infographic.
When we talk to partners, we say, 'Assume the audience doesn't watch television and never will.'
Sean Mills, head of original content at Snapchat, as quoted by Variety
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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