Facebook's share of revenue from mobile is growing year by year, and eMarketer predicts a two-thirds gain this year from 2015. This year's mobile total should reach nearly $22 billion globally, and double-digit growth is expected to continue at least two more years.
Send a Meaningful Holiday Print Card Create a tangible connection with your clients. Send a meaningful, personalized print card this holiday season. View our collection here: http://vividgreetings.com/printcards/holiday-2016-new/
Movie studios are turning to viral-video creator Crypt TV to promote horror films. Crypt TV has accumulated 1.6 million Facebook fans since launching in April 2015, and 15-second clips of child cannibals and vengeful toothbrushes get 30 million views monthly.
YouTube is becoming a major market for beauty advertisers, with creator Michelle Phan and her 8.7 million subscribers one example of success. Phan uses her channel to promote beauty-box service Ipsy, makeup line em by Michelle Phan and Icon Network.
Are you a digital leader or laggard? In today's competitive business world, transforming from a paper-based organization to a digital one is imperative. Document analytics can be your secret weapon for making your digital transformation ambitions a reality.
Barton F. Graf and Tomcat Rodent Control have tapped Facebook Live to show a group of mice being terrorized in teenage-horror-movie style. The ad lets consumers decide what happens to each rodent.
How to build brand advocates with messaging apps Messaging apps are now more popular than social media, and figure to keep growing in the coming years. Long story short? You'd better include them in your digital plan. Join Evan Wray, VP and Co-founder of Swyft Media, as he discusses how to build brand advocacy with an effective messaging app strategy. Register now
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Original news, insights, analysis and best practices from SmartBrief.com
Pinterest is adding to its advertising options for marketers with three new kinds of Promoted Pins: app pins, one-tap pins and video pins, the last one of which will allow video to play on the site rather than via external links. It is also expanding Promoted Pins to the UK, with other countries to follow shortly.
The co-founders of Vine, which Twitter bought in 2012 and announced last week would discontinue, have revealed a live-streaming app called Hype that rivals Twitter's Periscope.
Five Best Practices for Content Marketing A basic concern for many marketers is developing content that's relevant and engaging. A new Executive eBrief from Noosh nets out the top 5 practices extracted from more than 175,000 projects around the globe. Download your copy of this quick and informative 5-minute read.
Brands that have struggled to articulate return on investment for their Snapchat strategies have a new tool at their disposal. Snaplytics, a new software-as-a-service platform, provides metrics and benchmarking so brands can sidestep the use of Snapchat's API.
Make Your CFO Happy In this interactive download, AdRoll President & CMO Adam Berke provides a toolkit for today's data-driven marketer. With it, you'll learn how to demystify ROI conversations and expertly navigate the intricacies of marketing budgets. Download the Toolkit
"Saturday Night Live" scored a viral hit with the "David S. Pumpkins" skit, and many Halloween partygoers dressed as Tom Hanks' character, flanked by two skeleton sidekicks. "[D]id all these people pay the $79.83 for the suit on Amazon or did some have a full pumpkin suit lying around?" writes Chloe Anello.
Four stats that prove the impact of retail influencers. 2 years. 63,500 sales associates. 330 stores. Wharton crunched the numbers, and found that expertise on the retail floor results in more sales — a lot more. View the infographic.
You would've thought we'd thought of every way to sell a razor, but we haven't.
Candace Corlett, president of WSL Strategic Retail, as quoted by Bloomberg
Andy Sernovitz, Editor at Large Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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