Reverse engineer Jane Manchun Wong says Twitter is resurrecting a formal in-app verification process, which it stopped in November 2017. The social platform intends to publicly reveal its verification requirements to enhance transparency, but has given no timeline to do so, writes TechCrunch's Sarah Perez.
As a brand, Mini doesn't shy away from testing "new channels and platforms with highly engaged audiences," says the auto manufacturer's Australia and New Zealand marketing head Alex McLean. He discusses the elements of a recent TikTok activation and its marketing shift amid the pandemic, and predicts an accelerated gravitation toward social channels due to changing consumer behaviors.
Sheltered consumers shifted their attention to video games and esports and brands such as Adidas are following suit with extended social media strategies that encompass regular promotions, event sponsorships and other initiatives that attract millions of viewers, writes Seb Joseph. Abby Long, PMG content editor, says, "It's clear that gaming is the new frontier of social media, and this groundswell around gaming drives innovation across technology, advertising, and more, and brands are eager to be a part of that future."
D exposito & Partners' Spanish-language public service announcement is designed to ensure Hispanic communities receive important information about the pandemic, and it features masked wrestlers encouraging viewers to fight the virus. The "Lucha vs. El Virus" campaign is running across Telemundo, CNN en Espanol and Univision, with an English-language version on CNN and NBC, and also includes an augmented reality filter on Facebook and Instagram that turns users into masked wrestlers.
Marketing is already a complex industry - and today's marketers must add going cookie-less and a pandemic to the list of challenges they face. Read this Q&A with Scott Kelliher, Head of U.S. Brand Advertising and Partnerships, to learn more about these challenges, the importance of first-party data and defining true consumer intent, and where eBay Advertising's new technology fits in.
Twitter has released its June calendar of key dates and events for marketers with advice on how to engage audiences. For example, marketers are advised to encourage users to post photos of themselves with products for National Selfie Day on June 21 and share seasonal memes for Summer Solstice on June 20.
Facebook is now emphasizing the brand engagement factor of comments with a display that indicates their impact. Both Page and personal updates will show how much specific comments lead to more impressions and reactions.
A report from The 614 Group reveals 27% of marketers don't expect attendance levels at in-person events to bounce back to pre-pandemic levels and 51% say events will retain virtual features after the pandemic. Some 62% expect global virtual events in the future to feature live video from top speakers, 47% say virtual networking events will become a trend, and almost a quarter think virtual events will incorporate mixed reality experiences.
Celebrities including Selena Gomez, Shawn Mendes and Lady Gaga are handing over the reins of their Instagram accounts to black leaders in the wake of George Floyd's death and the following protests. Gomez announced her intentions in an Instagram post, writing, "We all have an obligation to do better and we can start by listening with an open heart and mind."
Whether it's a sharp increase in Twitch viewership or a jump in esports influencers on TikTok, people are playing and watching games to keep themselves distracted during these difficult times.
No comments:
Post a Comment
Keep a civil tongue.