LinkedIn is working to boost its corporate brand with its first redesign for desk and mobile users in five years and is attempting to boost engagement with the global rollout of its Stories feature, advanced messaging and other features. "Over the last few years we've tried to diversify by bringing the social network and conversations aspects of our platform to the forefront," says Kiran Prasad, vice president of product.
Boost the reach of organic Twitter marketing by focusing on brand storytelling to appeal to the platform's audience with informative tweets that grow your reputation, NinjaOutreach's Aris Santos writes. Tweet with humor that reflects brand personality and complement posts with comic strips or animated video to boost engagement, Santos advises.
YouTube coach Salma Jafri offers advice in this podcast about brand building on the platform using a formula based on visibility, credibility and profitability. She offers tips on video styles, standing out from the crowd and creating content that offers value to audiences.
Gartner released a visual showing the complexity of the increasingly self-directed business-to-business buying journey that outlines the "buying jobs" prospects complete before being purchase-ready. Jacqueline Dooley maps the content types recommended for optimal B2B marketing by the Content Marketing Institute to each of Gartner's "buying jobs" to help marketers reach prospects with the right content at the right time.
Reddit is letting marketers choose between limited, expanded and standard brand safety options when targeting its communities, which exceed 130,000 in total. "Our philosophy has always been to give users, and that includes advertisers, as much choice as possible on the platform," said Chief Operating Officer Jen Wong.
Twitter's experiments this summer to ask users to be better informed before retweeting or tweeting links has paid off, the company says. Twitter plans to expand the experiment after seeing results like users opening links 40% more often after being prompted.
Influencer marketing campaigns don't need to be put on hold because of COVID-19. We're seeing record efficiencies for those campaigns we've modified and continued to run. If you're looking for ways to move forward with your influencer programs, here are five best practices we recommend you follow based on our successful experiences.
The Insider Intelligence U.S. Digital Trust Survey found that, ranking nine social platforms, consumers have the most faith in LinkedIn when it comes to security, community, ad experience and relevance and overall legitimacy. Pinterest earned the second spot, followed respectively by Snapchat, Reddit, YouTube, Instagram, Twitter, TikTok and Facebook.
Burger King is promoting a $3 snack box on its website and offering the deal for a dollar less to app users who have been inactive for three months. The bargains, along with in-app offers of $1 Whoppers, have fueled social media buzz.
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