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2021/07/06
Infographic: How to create the best evergreen content
Infographic: How to create the best evergreen content | How Explore Georgia tapped into social amid lockdowns | Use these cost-saving techniques in ad campaigns
Created for ignoble.experiment@arconati.us | Web Version
This infographic from BuzzSumo displays insights about creating evergreen content uncovered from analysis of 3.65 billion posts. The best evergreen content features headlines with the words "best," "guide," "data" and "reasons," and creative recommendations include validating content with research and trend data, and collaborating with influencers.
TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? Download our study to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform.
Explore Georgia pivoted amid travel lockdowns with a social media focus that included escapism content based on social listening analysis and encouraging user-generated photos that helped double its Instagram following. Explore Georgia boosted its website traffic by 30% and continues adding 700,000 to 1 million sessions each month, Explore Georgia's Meggan Hood said.
By incorporating elements of storytelling into paid advertising, campaigns can convert at higher rates while reducing the cost per click, columnist Michael Stelzner writes. Discussing ads on YouTube and Facebook, Stelzner recommends targeting people with upcoming life events or visitors to your area, or simply inviting them to ask a question.
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Smartwater declared July 5 as "Rehydration Day" with two pop-up experiences in New York and Los Angeles that featured kegs dispensing the brand's water, photo ops and visual displays. The wider campaign stars Pete Davidson of "Saturday Night Live" and is running across TV, social, audio and digital.
Twitter is exploring a Trusted Friends tool that would enable messaging for specific groups, Reply Language Prompts to allow users to try to limit words and phrases they prefer not to read in replies and Facets to post as different personas tied to one account. The social media platform is gathering public feedback on these concepts.
Some 57% of business-to-business companies refreshed their brand in 2020 and 2021, and 90% of executives report brand as being vital for sales, according to a Delia report. Respondents said their most-used marketing tactics are, in order, social media, email, content and video.
A video on TikTok featuring a puppy named Gordo being mesmerized by butterflies has attracted 18.8 million views and 5.5 million likes. "This is literally the most beautiful video in the world," posted one user.
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