Infographic: How to create the best evergreen content

Infographic: How to create the best evergreen content | How Explore Georgia tapped into social amid lockdowns | Use these cost-saving techniques in ad campaigns Created for ignoble.experiment@arconati.us |  Web Version July 6, 2021 CONNECT WITH SMARTBRIEF       SIGN UP ⋅   SHARE ADVERTISEMENT The Big Story Infographic: How to create the best evergreen content (Pixabay) This infographic from BuzzSumo displays insights about creating evergreen content uncovered from analysis of 3.65 billion posts. The best evergreen content features headlines with the words "best," "guide," "data" and "reasons," and creative recommendations include validating content with research and trend data, and collaborating with influencers. Full Story: Social Media Today (7/5)      TikTok Influences Purchase Decisions Did you know 66% of Millennial TikTok users have looked up a product after seeing it in an ad? Download our study to learn more about both Gen Z & Millennials on TikTok, their attitudes and receptiveness to ads, and which brands are standing out on the platform. ADVERTISEMENT: Connecting & Collaborating How Explore Georgia tapped into social amid lockdowns Explore Georgia pivoted amid travel lockdowns with a social media focus that included escapism content based on social listening analysis and encouraging user-generated photos that helped double its Instagram following. Explore Georgia boosted its website traffic by 30% and continues adding 700,000 to 1 million sessions each month, Explore Georgia's Meggan Hood said. Full Story: PR Daily (7/1)      Use these cost-saving techniques in ad campaigns By incorporating elements of storytelling into paid advertising, campaigns can convert at higher rates while reducing the cost per click, columnist Michael Stelzner writes. Discussing ads on YouTube and Facebook, Stelzner recommends targeting people with upcoming life events or visitors to your area, or simply inviting them to ask a question. Full Story: Social Media Examiner (7/1)      Sick of biased news? 1440's got you covered 1440 is the fastest way to an impartial point-of-view. The team at 1440 scours over 100+ media sources ranging from culture and science to sports and politics to create one email that gets you all caught up on the day's events in 5 minutes. It's 100% free, so sign up for 1440 here. ADVERTISEMENT Marketer Moments Smartwater brands July 5 as "Rehydration Day" (Drink Smartwater/YouTube) Smartwater declared July 5 as "Rehydration Day" with two pop-up experiences in New York and Los Angeles that featured kegs dispensing the brand's water, photo ops and visual displays. The wider campaign stars Pete Davidson of "Saturday Night Live" and is running across TV, social, audio and digital. Full Story: The Drum (free registration) (7/5)      Platform News Twitter considers 3 new conversational tools (Mary Turner/Getty Images) Twitter is exploring a Trusted Friends tool that would enable messaging for specific groups, Reply Language Prompts to allow users to try to limit words and phrases they prefer not to read in replies and Facets to post as different personas tied to one account. The social media platform is gathering public feedback on these concepts. Full Story: Social Media Today (7/5),  TechCrunch (tiered subscription model) (7/1)      Facebook tests conversation thread feature akin to Twitter TechCrunch (tiered subscription model) (7/2)  Measurement Matters Majority of B2B companies have recently updated brand Some 57% of business-to-business companies refreshed their brand in 2020 and 2021, and 90% of executives report brand as being vital for sales, according to a Delia report. Respondents said their most-used marketing tactics are, in order, social media, email, content and video. Full Story: MediaPost Communications (free registration) (7/2)      Social Shareable Puppy's reaction to butterflies gets 18.8M TikTok views A video on TikTok featuring a puppy named Gordo being mesmerized by butterflies has attracted 18.8 million views and 5.5 million likes. "This is literally the most beautiful video in the world," posted one user. Full Story: Newsweek (tiered subscription model) (7/5)      Sharing SmartBrief on Social Business with your network keeps the quality of content high and these newsletters free. Help Spread the Word SHARE Or copy and share your personalized link: smartbrief.com/socialbusiness/?referrerId=eAoynhEdSv One of the hallmarks of storytelling in marketing is remembering to talk to one person, even if you're talking to millions. Michael Stelzner, writing for Social Media Examiner       SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio Sign Up  |    Update Profile  |    Advertise with SmartBrief Unsubscribe  |    Privacy policy CONTACT US: FEEDBACK  |    ADVERTISE SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004