2008/09/05

[chrisbrogan.com]

Posted: 04 Sep 2008 11:12 PM PDT

Hold on to your hats, folks. This is a four-part video covering some of the ideas that I plan to present over the coming several weeks. I’m speaking Monday at the Inbound Marketing Summit. I’m speaking Tuesday at the New Marketing Bootcamp. I’m speaking a few weeks later at BlogWorld Expo. And then in October, I’m doing New Marketing Summit, and then the Marketing Profs Digital Mixer. (I might have even missed a few.)

The following are the raw ideas that will become the basis of the FRONT part of several of my upcoming presentations. What comes after will be the “how to” part, but this is the theory and storytelling part. It seems a bit crazy. For those of you who’ll be in the audience at any of those events, you can nod knowingly when you see where this all grows in the coming days and weeks.

I’m calling this video presentation (totals just a hair over 10 minutes in four parts), “From Cowpaths to Mastadons.”

From Cowpaths to Mastadons

Part 1:

Part 2:

Part 3:

Part 4:

I’m really interested in your perspective. Feel free to make videos, audio, text posts. Go off and riff on your blog. Whatever. This is what’s on my mind. I’m curious as to how you interpret it.

I’m a big fan of sharing. Feel free to use this post elsewhere for your own purposes (except to make money). Just please add a link back to [chrisbrogan.com] . Thanks!

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Put Away Your Shotguns

Posted: 04 Sep 2008 07:10 PM PDT

Marketers and PR humans: is it *really* working? Is shotgunning your target still giving you the results you need? Have you figured out that what works in one arena doesn’t work in another? I promise, this will only hurt a lot.

Stop. Shotgunning. Me.

“What set Brogan off?” I know you’re wondering. I’ll share.

I just got about 700 words or so from a company that will be exhibiting at a conference I’m attending next month. It was a big fat blurt. We do this. We’re awesome. People say this about us. You can do this, this, *and* this with our product. We’re offering a drawing.

I mean, this individual threw the entire marketing/PR clichebook into one email. Vast in its depth.

Thoughts for Improvement

I know there are two schools of thought in messaging media:

Hit them with everything in one big fat email (as above).
Go gently into a new relationship. See if I’m going to care.

I get that #2 takes a bit longer. I understand that. But if you’re going to reach out to the folks actively spending time in the social media space, you might learn how to get involved, build relationships, and market to us in a more personal style.

Read up a little bit about blogger relations. Learn from experts like Susan Getgood and Brian Solis and Lee Odden (and dozens more). Learn WHO you’re pitching, even just a little bit.

And please put down the shotguns.

Am I wrong?

These posts are made for sharing. Feel free to repost all or portions of this (as long as it’s not for profit). If you do post it, please make sure you kindly link back to [chrisbrogan.com] and give me credit. Thanks!

Photo credit, SC Fiasco

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