| The Fastest Growing eCommerce Platform on the Market Continues its Climb to the Top. Magento continues to grow at a staggering pace and its flexibility, scalability and value have brought it to the Half a Million download mark. The momentum of Magento continues in other ways as well, with new extensions being added to Magento Connect, the continued growth of the community and impressive sites launching every day. 
Here’s to the next 500,000 Downloads!
With new features and other exciting developments in the coming months, the next 500,000 downloads are on track to come at an even faster pace than the first. Leading brands across the world are looking to Magento to power their next generation eCommerce sites and an impressive eco-system of partners, consultants and professionals has emerged to service the incredible demand for services around the product. For these reasons and more, Magento is set to take a lead in the eCommerce technology market as the premier product of choice for innovative online retailers. Our vision doesn't stop there as we'll continue to push the boundaries, innovating and disrupting the stagnant market along with our community. Is your business on the platform for growth? Video + Transcript: Get the Most out of Promotions Webinar On Oct. 14th, over 500 companies joined us for our second webinar in a series on Maximizing Magento, Get the Most out of Promotions. The 45 minute recording introduces some of the best tips and tricks on maximizing Magento’s powerful promotions modules. Learn the best techniques for using shopping cart and catalog prices rules to convert site visitors to customers, and much more ... To conclude the webinar, a number of selected questions are answered by Varien’s CTO, Yoav Kutner. 
- Download the webinar (.wmv)
- Download the webinar (.mp4) – (Download to iPod?)
- View via Google Video Webinar Links:
- Magento Twitter Account (updated often)
- Magento Facebook Group
- Magento LinkedIn Group
- Varien's Magento Professional Support Services CNET: “It’s now a question of ‘how big?’ for Magento” 
“Magento, a leading open-source commerce platform, has cracked 500,000 downloads, not to mention its 44,000 community members that have translated the project into over 60 languages ... the real story behind Magento’s success is that it’s breeding copycats. Several proprietary competitors, like Oxid eShop, are throwing in the towel and open sourcing their code, too ... Earlier this year I talked up Varien/Magento as a company and project to watch. I was speculating at that time, but today its success seems relatively sure. It’s now a question of “how big?” for Magento, not “will it take off?” CNET News, Open-source e-commerce increasingly means Magento Jack Wolfskin to launch on Magento 
Jack Wolfskin, the world’s largest outdoor retailer, will be relaunching it’s online commerce shop on Magento. Expected to launch in February, 2009, the shop will replace an in-house development solution. Key reasons for the migration include the freedom to create breathtaking designs, the impressive range of promotions features offered by Magento, and the ability to integrate seamlessly with the back-end ERP infrastructure at Jack Wolfskin. Visions New Media, a Magento platinum partner will be taking the lead and produce the next generation shop for Jack Wolfskin. Interview: Time Out on Magento 
“Compared with other systems on the market it was found that Magento is better architected and uses state of the art technology as well, while also providing a great set of functionality.” Read the full interview about why Timeout chose Magento for its online store. Magento Connect: 200+ Extensions, 100,000+ Extension Downloads 
Magento Connect continues to gain momentum. Following last week’s announcement of the availability of 50+ payment extensions via Magento Connect, today we are happy to announce the availability of 200+ extensions in total. To date, over 100,000+ extension downloads have been registered. A few additional interesting stats: We are thrilled to see the community take such an active role in extending Magento platform. Magento Connect: Relaxed Licensing to Selected Extensions We are pleased to announce a licensing change from OSL 3.0 to AFL 3.0 (Academic Free License) for the following Magento Connect extensions: - Blue Skin
- Blank Theme
- iPhone Optimized Theme
- Modern Theme
- All Language Packs
What does this mean to me?
With this change, it is now clear that modifications made to the extensions listed, although they are derivative works of the extension under copyright law, need not be disclosed to anyone. This license is identical to OSL 3.0 except it does not require you to disclose the source code of derivative works. (See section 1(c) of AFL 3.0.) The licensing for Magento software as distributed by Varien (outside of the aforementioned files and third party libraries) continues to be licensed under OSL 3.0 (http://opensource.org/licenses/osl-3.0.php) with no changes whatsoever. Further licensing relaxation is expected as of the next release (1.1.7), expected by the end of November. It is important to note that changes made to the files licensed under OSL 3.0 are considered derivative works. As such, you must disclose any changes you make to the OSL 3.0-licensed copyrighted works whenever you distribute Magento or make your Magento store or software available over the web to a third party. (See sections 1(c) and 5 of OSL 3.0.). For example, modifications made to the Magento Core files and distributed must be licensed under OSL 3.0 and made publicly available. For organization seeking to waive the OSL 3.0 license requirement to disclose such changes for derivative works, Varien offers a Magento commercial license. Varien’s dual-licensing for Magento is based on the principle of quid pro quo - Latin for “something for something” or “a favor for a favor.” In return of the advantages you gain from using Magento, we ask that you contribute your changes back to the Magento community under the same license. Alternatively, as mentioned, you can obtain a commercial license from Varien which waives the requirement to disclose such changes. Varien’s OSL 3.0 and AFL 3.0 licenses do not require you to disclose independent works, including extensions that you create yourself or that you license from a third party even if they override functional classes in the Magento Core – as long as those works aren’t copies or derivative works of Varien’s copyrighted Magento software. Varien encourages participation by both open source and commercial parties in the Magento platform. We offer Magento under OSI-approved open source licenses. We encourage you to build unique online commerce sites using our software and we are excited to foster a community process and a software architecture that permits your private and commercial extensions to be combined freely with Magento. Questions?
A new licensing forum is now available to discuss licensing issues. We welcome your feedback and appreciate your continued support. | 
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