Solutions Out Loud™ - Network Solutions Podcast for SolutionsArePower™ - 3 new articles

 

Here are the latest updates for ignoble.experiment@arconati.us "Solutions Out Loud™ - Network Solutions Podcast for SolutionsArePower™" - 3 new articles Network Solutions interviewed by Brent Leary Tactical Transparency’s book review series Ch. 16: Overcoming Objections Blog World and New Media Expo Merge for 2009 Event More Recent Articles Search Solutions Out Loud™ - Network Solutions Podcast for SolutionsArePower™ Network Solutions interviewed by Brent Leary Brent Leary of CRM Essentials and Barack20.com interviewed Shashi Bellamkonda, our Social Media Swami here at Network Solutions. Brent Leary is a CRM guru and a speaker at leading Small Business conferences. Shashi said that he was honored to be on his Business Technology Radio talk show, he usually has several luminaries and celebrities on his show. You can find the interview here: To listen to more of Brent’s interviews with small business leaders, check out his site: Online Small Business Radio Podcast: Technology For Business Sake • Email to a friend • Article Search • Related • View comments • Track comments • • Tactical Transparency’s book review series Ch. 16: Overcoming Objections Transcending the ‘absolutely not!’ syndrome when starting new transparent operations and social media Tactical Transparency’s Ch. 16: Yeah, but…Overcoming Objections Have your legal advisors ever said: Launch a blog?!…and start conversations we can’t control?! NO WAY?! Or has your product development team ever screamed: What if employees inadvertently reveal too much and give our competition an edge? NO WAY?! Well authors Shel Holtz and John Havens address these concerns companies face when enacting more transparent business. That’s this chapter’s focus for our book review series on Tactical Transparency. Get out of my office. -AKG President & Chairman of the Board Bob Buckman to his then legal team at Buckman Laboratories, who asked him to halt a social media practice (per Tactical Transparency: how leaders can leverage social media to maximize value and build their brand) Confronting the big four objections against transparency i.e. legal/regulatory, competition, technical, & investment Experts and business leaders cited in this chapter understand if not appreciate dissent for using social media. That quote per Bob Buckman above was stated only after he reviewed with his legal team what weighed more: benefits of keeping an internal CompuServe forum active or shutting it down. It’s all in the risk analysis. I liked the direct, well rounded context of this chapter for that reason. The authors nor those interviewed wish to dismiss advisory concerns for transparency (and the social media tools to implement them) without hearty risk analysis first. This section offers useful reasoning for business leaders to use when incurring those objections. For starters…: 1) When legal and regulatory get concerned: Yep these professionals intend to keep us free and clear of legal violations. We need them (side thanks to NetSol’s legal team)! What I really valued on this particular topic is learning more about Charlene Li’s ROI formula when considering an employee blog practice (she’s from Forrester Research and co-author of Groundswell). Holtz and Havens cite other ideas of how business leaders and even employees can clear legal caution. 2) If your team fears the competition getting ahead: Included is a range of counter arguments for this particular objection; but what proved most persuasive to me was learning this from a CEO: 70% of their product ideas came from outside the company anyway. So why stifle social media efforts that could further enable this type of idea exchange and sourcing? 3) If your tech team gets nervous about risk of infection from Web 2.0: Software applications and urban tech myths are assessed which could alleviate IT fears. NOTE: My apologies to be cryptic here; I’m trying to avoid giving away too many specifics! 4) If your investment funds for social media tools look slim: Certain open-source blogging platforms and some more expensive software are offered to get your team thinking on what could be the most benefit in the face of risk. Quick question It’s a good, quick read that combines strong endorsement for transparent business decisions with a logical respect for and response to risk. What type of risk is highest on your list when it comes to implementing more transparent operations? What benefits in your view out weigh those risks? Your experience and feedback are welcome in the comments (always!). Next week: last chapter review installment from Tactical Transparency -Ch. 17: Your Road Map to Transparency: creating a plan And for the other (4) archived chapter reviews: -Thoughts via audio cast & more launches the first review with Chapter 3: Do You Have What It Takes?Characteristics of Transparent Organizations; -…and a take down of Chapter 4: Why opaque selling doesn’t deliver long-term return on investment. -With last week’s review of Chapter 10 on the benefits of issues blogs; Photo Through A Glass, Darkly by Drumsnwhistles under Creative Commons License A-NC-ND Works 2.0. Book jacket for Tactical Transparency used with permission from Meredith Stanton at John Wiley & Sons. • Email to a friend • Article Search • Related • View comments • Track comments • • Blog World and New Media Expo Merge for 2009 Event Recently, BlogWorld and New Media Expo announced they were merging for the 2009 conference season and it will be one really awesome event. You will remember that at Blog World 2008, Shashi Bellamkonda, Social Media Swami & me, Steve Fisher, headed to Las Vegas for BlogWorld Expo. I am meeting them there & we will be covering the event that features THE best in the blogging world. The 2008 BlogWorld & New Media Expo was “The first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of blogging and new media.” It is the largest blogging conference in the world with more than 50 seminars, panel discussions & keynotes. Well known speakers included: Stephanie Agresta, Chris Brogan, David Berkowitz, Rohit Bhargava, Michael Brito, Toby Bloomberg, Paul Chaney, Frank Eliason of ComCastCares, Jason Falls, Tim Ferriss, Laura Fitton, Shama Hyder, Tris Hussey, Guy Kawasaki, Lee LeFever, Becky McCray, Jake McKee, Lionel Menchaca, Scott Monty, Hugh McLeod, Jeremy Pepper, Steve Rubel, Robert Scoble, Brian Solis, Liz Strauss, Mario Sundar, Robyn Tippins, Kristie Wells … and the list goes on! I met Darren Rowse, ProBlogger from Australia & Nicole Simon who came in from Germany. And..Patrick O’Keefe the author of “Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards” was also there. We are looking forward to this 2009 event to be bigger and better now that they are together. • Email to a friend • Article Search • Related • View comments • Track comments • • More Recent Articles Tech Talks-part 3: interviewing Shireen Mitchell, Founder & Executive Officer of Digital Sisters My Horrible Predictions for Social Media in 2009 Happy 2009 Everyone! It is gonna be a great year for all of us. No, Really. Solutions Out Loud Podcast Episode #3 - �The Year in Review� Tech Talks-part 2: interviewing Digital Sisters founder & community tech leader Shireen Mitchell

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