eBook: How to Develop KPIs for Search Engine Marketing

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	Developing Key Performance Indicators (KPIs) for Search Engine Marketing Download eBook

If you're not using KPIs to drive decisions, you might be heading down the wrong road. A rear-view mirror can only tell you so much—like how expensive that lead was to get. Smart businesses use KPIs to proactively set goals—and limits. When it comes to paid search, that's the key to profitability. With a simple set of metrics, the power is in your hands. How much can you pay for a customer and still make money? Which search terms are driving high-value traffic to your site? To get the most ROI from your search engine marketing, you need to develop a KPI-driven business process that gives you answers—not more questions. Get the eBook > Download the eBook on KPIs for Search Engine Marketing and learn how to: Define your goals and calculate KPIs using an easy-to-follow worksheet. Go after your competitors' customers with smart yet aggressive bidding campaigns. Determine the right amount of marketing spend to produce the maximum profitability.

Developing KPIs for Search Engine Marketing eBook on channel 2 Coremetrics TV: Your ultimate resource Access white papers, webinars, and more on 4 channels – everything you need to optimize your online marketing and business performance! Access Coremetrics TV - Season 2 >

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