Best of April: 16% higher CTR from optimized email copy, stock images tested, shopping cart optimization

	View with Images  |  View Mobile Version
	Free Subscription | Research Journal | Methodology | Research Directory | Training Best of April 2011 April's Most-Tweeted Blog Posts Email Copy: Half the words, 16% higher clickthrough rate Many marketers lose connection with their audience by overstating value, or simply burying it in a wash of information and unnecessary language. Though all correspondence should state value before a call-to-action, it's important to remember the goal of an email - a clickthrough - and use the copy as the catalyst for further discussion, rather than as an impromptu landing page. In this blog post, we show you why copy should be used as a catalyst to further a conversation, rather than as an impromptu landing page. Read more >> This Just Tested: Stock images or real people? Stock images are used all over the web without a second thought. But how effective are they really? Would it be better to use real images? Or do people respond more to a nameless model's smiling face? In this blog post, we review a recent experiment where a generic stock portrait was pitted against a photo of a real person. We also drill down on what the test results might mean for your own online marketing campaigns. Read more >> Email Marketing: Testing subject lines Email has proven to be an effective tool for marketers to maximize conversions. And while, the copy within the email is important, so is the subject line, which is the first thing a reader sees. In this blog post, see how HubSpot's subject line testing on an email campaign created almost 25,000 webinar registrations. Read more >> April's Research Shopping Carts Optimized: How a few tweaks led to 12% more revenue across an entire ecommerce website Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most difficult areas of your website to optimize. Recent research from our labs indicates that a select handful of small changes can make significant impact in most online shopping carts. In this Web clinic replay, MECLABS Managing Director(CEO) Dr. Flint McGlaughlin, tackles some of the hardest shopping-cart-related questions; all while providing simple, yet strategic tweaks that any marketer can use to get an immediate lift. Dr. McGlaughlin also addresses the three most common impediments to cognitive momentum in a shopping cart. To see all these principles applied in real-world marketing scenarios, the Web clinic concluded with live analysis of audience-submitted Web pages. Learn how to optimize your cart.>> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Our Next Free Clinic Optimization Researched: Latest findings about effective LPO practices based on data from 2,673 marketers Wednesday, May 18, 2011 4:00 PM - 5:00 PM EDT Reserve Your Place Free Subscription | Research Journal | Methodology | Research Directory | Training

This email is sent only to registered subscribers of MarketingExperiments.com. You are currently subscribed as: ignoble.experiment@arconati.us If you would like to unsubscribe, click here to Manage Subscriptions. The Best of April 2011 is published by MarketingExperiments. 1300 Marsh Landing Parkway, Suite 106 Jacksonville Beach, FL, 32250, USA © 2011 MarketingExperiments, LLC