If you want to connect with moms, you must understand what drives their activities in the mobile and social spheres. Consider the marketing implications revealed by BabyCenter's Tina Sharkey as she takes a look at the daily life of the modern mom.
Today's moms are tech-savvy, tuned in, and ready to join the marketing conversation. If you are looking to reach this hot demographic, let McCann's chief technology catalyst show you when, where, and how to forge strong bonds.
During the Insight Address at this week's iMedia iMoms Summit, Debra Aho Williamson, principal analyst of social media marketing for eMarketer, shared these insights.
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