Best of May: 36 resources for LPO, optimizing with A/B testing, the value of free content

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	Free Subscription | Research Journal | Methodology | Research Directory | Training Best of May 2011 May's Most-Tweeted Blog Posts Optimization and A/B Testing: Why words matter (for more than just SEO) Landing page optimization is still a relatively new discipline. As such there is some disagreement in the terminology for it among marketers. So far there are two camps of terminology...one is helpful in focusing on testing; the other is more focused on design. Which camp are you in and which is better for getting results? Read more >> Landing Page Optimization: 36 articles and resources to help you complete your next LPO project Chances are fairly good that you've either not started or not finished an LPO project of your own. Maybe it's because you don't know how to do LPO. Maybe it's because you don't have the resources. Whatever the reason, here are 36 tools and resources to help you get your next LPO project done. Read more >> Selling Free Content: Why Seth Godin never gives anything away for free Giving away things for free doesn't always lure visitors to take an action on your Web page. In essence, this is a transaction. You're still asking them to take an action in exchange for the "freebie." In this blog post, we explain why a value proposition is an essential part of giving away things free of cost and show you some effective ways to go about doing so. Read more >> May's Research Optimization Researched: Latest findings about effective LPO operational practices based on data from 2,673 marketers It's one thing to talk about landing page optimization and another thing entirely to execute. That's one of the key findings in Associate Director of Product Development Boris Grinkot's new Landing Page Optimization Benchmark Report. Drawing from his report, Boris and Daniel Burstein (Director of Editorial Content) walk marketers through the process of making the business case for optimization. In this Web clinic replay, they illustrate how companies continue to lose money by failing to cap leaks in the sales funnel; using findings from case studies and research from a survey of 2,675 marketers. They then provided three questions marketers must ask themselves to overcome common challenges. The Web clinic also includes a three-step master task list to help you create a well-executed optimization plan for your organization. Learn how to launch and operationalize optimization>> Connect with us: Visit our blog Visit our website Follow us on Twitter Join us on LinkedIn Forward to a colleague Our Next Free Clinic Headline Optimization: How a simple value-based headline increased conversion 7% (Special live optimization Web clinic) Wednesday, June 15, 2011 4:00 PM - 5:00 PM EDT Reserve Your Place Free Subscription | Research Journal | Methodology | Research Directory | Training

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