5 people you should never hire

August 10, 2011 issue Forward this newsletter  |   Subscribe  |   View online

5 people you should never hire By Karen Macumber To avoid making mistakes as you screen new hires, consider these profiles of dangerous candidates. P&G's secret to purpose-driven marketing By Bob Garfield Watch as Bob Garfield goes on location with Jim Stengel to discuss how brands must repurpose content in order to appeal to today’s consumers. How to make your display ads stand out By Ari Jacoby Online ads often don't make an impression on viewers because, simply put, they aren't paying attention. Here's how to reach people when they are most receptive. LATEST BLOG POSTS More posts Why Google, Facebook and Apple love customer profiles so much By Reint Jan Holterman In my previous blog, we discussed the war between Facebook and Google, which is centered around the ownership of customer profiles. With Google+, Google has made a new and significant move to try to break through the social network hegemony of... Hitting the sweet spot: going big vs. being effective By Alex White What makes a great communicator? Is it mastery of all the pertinent facts? The skill of a turn of phrase or use of engaging metaphors? By all means these are skills necessary to be good. But greatness comes when each listener feels that the speaker... Facebook Succeeds Where Urban Development Fails By Dan Brooks I live in a kind of weird, kind of cool urban/suburban mashup of a neighborhood in Brooklyn, NY. My street has two large apartment buildings on the corner, some attached homes in the middle, and then some unattached houses with backyards and patios....  blog More posts Start-Up Watch COD: Legolas lets you to buy audiences like you buy context - pub direct By Jim Nichols Audience buying has made a huge difference to so many brands. The idea of zero-waste planning and execution holds tremendous appeal, especially in an era in which we all need to drive more results... Learn more about ad:tech » Register for the next event » LATEST COMMENT "You need to bring Facebook to your online store more than bringing your store to Facebook" Excellent point! Too often I see websites that are trying to turn visitors into Friends and Fans. Shouldn't you be concentrating on turning ... Nick Stamoulis on: The latest trends in social commerce MOST READ ARTICLES 1. 5 brands that post terrible Facebook updates 2. How to transform yourself into a brand 3. 5 rules for playing nice in the agency sandbox 4. How to harness the power of mobile moms 5. Sexy digital brand makeovers SUMMIT COVERAGE More photos Michael Faulkner, VP Interactive Accounts, Trailer Park Interactive Jennifer Walsh, Account Director, Trailer Park See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Digital Traffic Coordinator ~ Media Agency to the Stars Ad Sales Marketing Manager Online Media Account Executive Paid Search Analyst Senior Sales Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Trung Ngo SEO Specialist, Red Door Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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