The latest trends in social commerce

August 9, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The latest trends in social commerce By Jeff Ragovin Social commerce is evolving quickly, and consumers are sharing products online more than ever. Here's how to harness the growing power of this movement. Social media insights you can glean from online dating sites By Sterling Raphael What can social business learn from Match.com? Read on to gain valuable new insights on social media strategy. Understanding your customer's mobile device in 4 steps By Dakota Sullivan There is tremendous potential in mobile marketing, but it can also be a path to customer alienation. Learn how brands succeeded with their mobile campaigns, and how you can too. LATEST BLOG POSTS More posts Maintaining Brand Equity - Is there a moral obligation when engaging with the social media audience? By Calum Brannan To establish credibility within the social media sphere, brands need to interact with their audience in a convincing way - identifying and reflecting the tone of the brand accurately. Savvy consumers do not necessarily want to be fed a dull,... Say "NO" to Social Media GRPs By Daniel Flamberg The move to use GRPs (Gross Ratings Points) for measuring social media is a confluence of two corporate agendas rather than a real attempt to give brands a viable/realistic measurement tool.Facebook wants a shot at TV budgets and needs a way in.... Insane in the Membrane – how marketers are using analytics to 'break the habit' By Glenn Pingul As usual, during my familys Sunday night Wii bowling championship, my son decided to call it quits after a few frames. To make it fair, my wife and I decided to bowl his turns left handed, obviously thinking his score would never surpass ours. But...  blog More posts Start-Up Watch COD: SocialBase makes social media management easier and more effective By Jim Nichols Social media isnt a doddle. To do it right requires multiple organizational participants, platforms, content types, an editorial calendar, and processes to manage the flow of information across and... Learn more about ad:tech » Register for the next event » LATEST COMMENT "Cramming too much into a single message." I think about this a lot when posting. Get to the root of the message. That's all you really need.... Spencer Broome on: Why nobody is paying attention to your social media MOST READ ARTICLES 1. 5 brands that post terrible Facebook updates 2. How to transform yourself into a brand 3. 5 rules for playing nice in the agency sandbox 4. What brand marketers can learn from PR 5. How to harness the power of mobile moms SUMMIT COVERAGE More photos Brian Stone, Strategic Account Executive, Akamai ADS Nick Higgins, President, Joost See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Digital Traffic Coordinator ~ Media Agency to the Stars Ad Sales Marketing Manager Online Media Account Executive Paid Search Analyst Senior Sales Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Trung Ngo SEO Specialist, Red Door Interactive See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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