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Profit from the Newest Breakthrough Ideas in Business and Investing The right mind-set (and machines) to win in today's white-knuckle markets. Real value-creation from process improvement -- and management strategies that lead, not push. Maximum return on investments in innovation and social media marketing. No matter what your business goals are, here's how you'll reach them.   Saving Capitalism From Short-Termism How to Build Long-Term Value and Take Back Our Financial Future By: Alfred Rappaport An acclaimed blueprint for reversing the corrosive effect on our economy of businesses that set goals primarily to please stakeholders. "Al Rappaport fully demonstrates the way perverse incentives are undermining public companies and capital markets."—John Plender, Financial Times. Price: $30.00 The Trading Book A Complete Solution to Mastering Technical Systems and Trading Psychology By: Anne-Marie Baiynd The ONLY book you need--a popular trading guru and top statistician uses vast experience and keen psychological insight to deliver her unique, proven precision trading system. Learn more at www.thetradingbook.com Price: $35.00 All About Forex Trading By: John Jagerson and S. Wade Hansen Currency trading techniques that give you the edge you need to invest safely and profitably in one of today's hottest markets. Price: $22.00 The Market Taker's Edge Insider Strategies from the Options Trading Floor By: Dan Passarelli Veteran trader Dan Passarelli shares the hidden knowledge and insights that will let you trade like a pro and beat the market on a regular basis. Price: $35.00 From Idea to Success The Dartmouth Entrepreneurial Network Guide for Start-Ups By: Gregg Fairbrothers and Tessa Winter From the birthplace of 100s of entrepreneurial breakthroughs -- from the Nerf football to BASIC computer programming language -- the definitive step-by-step guide that delivers a proven process for refining your ideas, and planning and managing your business. Learn more at http://greggfairbrothers.com/ Price: $28.00 Social Media Analytics Effective Tools for Building, Intrepreting, and Using Metrics By: Marshall Sponder Social media is a critical tool for generating buzz that, harnessed correctly, also can be a leading driver of ROI and value creation. Learn from social media marketing guru, Marshall Sponder, the best practices and optimal systems for monitoring social media metrics and aligning your business strategy to them. Be a of the Social Media Analytics blog tour by visiting: http://learnmore.mcgraw-hill.com/2011/08/19/smablogtour/ Price: $35.00 Streamlined Process Improvement By: H. James Harrington Streamline your operations, lower your costs, improve your quality, and increase your profits by implementing Dr. Harrington's breakthrough process improvement program that's the next evolutionary step beyond systems like Lean, Six Sigma, and TRIZ. Price: $40.00   Manager's Guide to Effective Coaching Second Edition By: Marshall Cook and Laura Poole Part of the bestselling "Briefcase Books" series, this guide instructs the finer points of facilitating your team's success and job satisfaction by refocusing your efforts from being "boss" to performing as "coach." Price: $17.00 The Speed Traders An Insider's Look at the New High-Frequency Trading Phenomenon That is Transforming the Investing World By: Edgar Perez The founder of the prestigious business networking community Golden Networking gives a comprehensive and illuminating overview of HFT, from its origins to its present to a discussion with some of today's top players about the future of HFT and some of the controversies that surrounding practices and technologies that are revolutionizing financial markets. Price: $28.00

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