The iMedia 25: Brands Redefining Social Media

September 28, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: Brands Redefining Social Media By iMedia Editors iMedia presents its 2011 list of brands that are on top when it comes to engaging consumers on social media platforms. See which ones made the cut! 7 best practices for running a retargeting campaign By Samir Soriano When done right, retargeting is a simple and cost effective way to bring people back to your website. These tips will show you how to avoid the pitfalls and help you reach your goals. How McCann Erickson finds new ideas Interviewed by Bob Garfield Everyone is dying to know what's on the horizon for digital marketers. Lori Schwartz, McCann's chief technology catalyst, discusses the emerging technology outlook with Bob Garfield. LATEST BLOG POSTS More posts Get Found: Stop Doing SEO, Start Doing WPO By Krista LaRiviere I had the pleasure of having coffee this morning with a client who gave me the idea to write this post. He told me that once his marketing team started focusing on the companys entire web presence (not just the website), organic search traffic... Q&A: Nicole Skogg, CEO of SpyderLynk: Inside Glamour Magazine's Social Barcodes (Pt 1) By Rick Mathieson Wasn't it time the lowly QR code got socialized?Leave it to Glamour's big September "Friends" issue to do the job, with 25 big name brands running advertising that feature "social barcodes."As I recently mentioned on the Jim Blasingame Show/Forbes... Why You Need to Turn Your Content Marketing Upside Down By Jay Baer All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb.But lets not... 2D Barcodes and the Brand By Roger Marquis Recently, I read the website of a company that consults on brand management and marketing strategy and, in doing so, it dawned on me that with all that has been written or spoken about 2D barcodes, and how they are used for advertising and... LATEST COMMENT This idea that $1 trillion came out of our pension funds when the bubble crashed is ridiculous. That would depend entirely on which companies were in someone's pension fund to begin with, and it ignores any and all profit-taking during ... Steven Comfort on: The future of online content MOST READ ARTICLES 1. 6 big Facebook opportunities brands are missing 2. Reasons the QR code is not dead 3. How to optimize your business for local search 4. 5 marketing tips for tackling Twitter 5. How to ensure your website works on any device SUMMIT COVERAGE More photos David Lozovsky, President, Walk Light Media Katie Foret, Marketing Specialist, Consumer Brand Team, Cisco Scott Stewart, Director of Sales - Western Region, RichRelevance See who else went...   Join us at these upcoming events Full calendar »   Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info   Advertisement     LATEST JOBS More jobs Search Associate, Marketing Senior Manager, Hispanic Online Acquisition Marketing Sr. Manager, B2B Online Marketing Director of Product Marketing, PepperJam Manager/Senior Analyst, Marketing Analytics Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Will Reese Director of the Digital Futures Group, White Horse See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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