7 marketing buzzwords you need to know test

January 18, 2012 issue Forward this newsletter  |   Subscribe  |   View online   7 marketing buzzwords you need to know By Eric Anderson Our words define us, so identifying emerging terms such as "cloudsourcing" and "gamification" can tell us something about where we're headed, or where we want to go. Here are the seven buzzwords that should be on your lips. How to play nice with your development team By Shawn Rorick Once you see beyond the surface of digital media strategies, you can identify new possibilities to stay ahead of the curve. Here are three tips to taking on tech talk and development to sharpen the competitive edge of your campaigns. 5 ways to make your company future-friendly By Peter Horan If you want your company to thrive, make sure you aren't stuck looking backward. Here are five ways to prepare for the future. 10 challenges digital marketers are facing this year By Bethany Simpson Digital marketing leaders gathered in New York to discuss the industry's top challenges and opportunities. One global director (hint: he's one of Fortune magazine's Top 40 under 40!) summarized the group's comments for us. LATEST BLOG POSTS More posts Mobile is the New Black By Marla Schimke Remember the time when cell phones didn't exist? Or when car phones were the size of fax machines or laser printers? How about when the only purpose a mobile phone served was to make and receive calls or play snake? The industry has come a long way... A Key to Better B2B Marketing Campaigns: Segmentation By Gary Halliwell Segmentation is the buzzword du jour, and the buzz is justified. Studies show that untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs, according to the Relevancy Group publication, Realizing the Value of... Who Are the Most In-Demand Audiences in Social? By Jon Elvekrog At 140 Proof, we help media buyers and brand advertisers reach their target audience in the social stream. Through the thousands of campaigns we've run, it's become clear: some audiences are clearly more valuable than others. So which audiences are... Did Google Goof? By Daniel Flamberg Google's decision to weight its +1 button and display Google+ results has created a very interesting contretemps. On one hand, Google is putting its thumb on the scale they invented. On the other hand, they are monetizing their unique IP and... Where Marketers At CES Missed The Mark By Matt Britton CES is a physically grueling experience. Your basic everyday needs like coffee, transportation, decent food, and rest are ripped away from you as you deal with long lines, and endless people everywhere you go. To really make the most of a show... Creativing :: "People Talking About This" explained, How The Web Works, and 6 Big Shifts in Social Media for 2012 By Doug Schumacher 10 links that point to the future of interactive marketing: "People Talking About This" defined. Like a lot of things on Facebook, it's not entirely transparent, but the short answer is, it's a look at the unique number of people who've referenced your... MOST READ ARTICLES 1. Why brands will lose if they ignore Google+ 2. 9 digital campaigns to learn from 3. New technologies to manage social 4. 5 new rules for a knock-out pitch 5. Can a partnership with the Kardashians save this brand? SUMMIT COVERAGE More photos Michael Coccagnia, Senior Account Executive, Google - DoubleClick Search Cindy Hirsch, Account Executive, Google See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Feb 5-8, 2012 Bonita Springs, FL Summit info Video Summit Mar 25-28, 2012 San Antonio, TX Summit info iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info   Advertisement     LATEST JOBS More jobs Account Executive Senior Marketing Associate - Media Planner Director, Digital & DTC Marketing National Broadcast Buyer Digital Strategist Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Louis Rix Marketing Director, Netcars.com See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.