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2012/01/13

9 digital campaigns to learn from

 
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iMedia Connection: Connecting Marketing Community
  January 13, 2012 issue Forward this newsletter  |   Subscribe  |   View online
 
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9 digital campaigns to learn from
By Jim Nichols
These crafty campaigns reveal how far marketing has moved toward embracing digital creativity. Read on to learn from these integrated, multi-execution efforts and powerful one-offs.
5 tips for selecting a paid search agency
By Matt Lawson
Marketers often turn to agencies for help managing their paid search programs. Selecting the right one is crucial. Here are five questions to ask prospects.
7 steps to localize your social media campaign
By Peter Heffring
Marketers understand that localized campaigns drive sales by increasing relevance and engagement, but many companies fail to execute on the local front. Here's how to "go local" in the social sphere.
LATEST BLOG POSTS More posts
4 Ways to Leverage Twitter's New Brand Pages
By David Clarke
In addition to a whole new look and feel, Twitter also recently launched brand pages for marketers. By creating a more customizable landing page for brands, Twitter is building a case for users to stay on their platform longer, rather than having to...
"Sling Baby, the game" gets 60,000 views in 6 hours
By Bethany Simpson
Warning: the following game is highly addictive. Just like Doritos! (D'oh!*)My friend Kevin has been a finalist three times in the Doritos"Crash the Super Bowl" contest. Yes, he's created commercials three years in a row that have landed him in a...
8 Tips for Video Game Social Media Marketing Success
By John Newell
Face it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, its obvious that social media is the new crux of your video game...
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5. 8 marketing partnerships that succeeded
SUMMIT COVERAGE More photos
Jason McQueen, Director, Media Services, SicolaMartin
Kevin Cooksey, SicolaMartin

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