Leveraging social, mobile and local channels to enhance a multichannel marketing campaign

A promotional message from Chief Marketer announcing a new webinar. _A Chief Marketer Network Webinar Social, Mobile and Local:  Why They Matter for Email Marketers  Free Live Webinar Tuesday, January 31. 2012 2:00pm ET / 11:00am PT Duration: 60 Minutes Register Now For This Live Webinar Social and mobile marketing are no longer the new kids on the block.  In 2012, savvy businesses will not be asking themselves if they should have a social/mobile/local strategy, but rather, how best to focus their marketing efforts in these channels and produce measurable results. Social media in particular has put more control into consumers' hands – increasingly on a mobile device - and in the coming year successful marketers will focus on integrating these channels into existing programs such as email marketing to turn hype into ROI. In this webinar, Silverpop's Loren McDonald will offer his advice for leveraging social, mobile and local "mocial" channels to enhance a multichannel marketing campaign, including: The increasing importance of integrating social and email to increase engagement and conversions The rise of location-based marketing campaigns and what this says about the importance of timing and relevancy Using social and mobile channels for data collection, hand-raising and lead generation Leveraging these "mocial" channels to grow your marketing database Getting ahead of the latest and greatest new trends and focusing on what works for your business Register Today For This Complimentary Webinar Presented By: Brian Quinton Senior Editor Chief Marketer Loren McDonald Vice President, Industry Relations Silverpop Copyright 2011,Penton Media. All rights reserved.

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