Near Field Communication: Is it as Close as They Say? - M2M Evolution

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2/29/2012

Featured Articles » Rugged Industrial Computer for Demanding M2M Applications » Digi Enables Internet of AnyThing » Nawras Introduces M2M Data Plans » Jasper Wireless Expands Partnerships to Profit from Flailing M2M Market   Sponsored By: M2M Evolution Conference & Expo - Austin, Texas At M2M Evolution Conference in Austin, Texas, you can meet and mingle with experts in transportation, security, health, cold chain, automotive, and safety to discuss the strategies for M2M growth as well as the new business of proactive response centers - people who use M2M technology to buy time and avoid risk. Technology companies ranging from wireless carriers, platform companies, and device manufacturers will present and discuss their roles in creating effective technologies and procedures that work to create an ecosystem for actionable data and information. At M2M Evolution, you are face-to-face with companies merging M2M Technology with the business needs of the deploying enterprise.   Top Stories » Sierra Wireless Unveils M2M Application Framework » Welch Allyn Selects Axeda To Drive its PartnerConnect Suite of Remote Service » NEC and Transatel Partner to Explore M2M Service Opportunities in Europe » Ready Wireless Selects Telespree Communications   From The Expert Corner February 29, 2012 Near Field Communication: Is it as Close as They Say? By Carl Ford Partner, Crossfire Media As Mobile World Congress continues in Barcelona this week, Near Field Communication (NFC) has emerged as the most talked about technology by vendors, services providers and commerce partners. It makes for a pretty good discussion, but I am not sure the story is played out yet. So many of the discussions include demos of being able to make the transaction, but I question is this where the pain point is in the world? I am not trying to be a nay sayer, but as I try to imagine the use of an M-Wallet cradle to grave I get stuck after the early adopter phase. To be clear, early adopters are always willing to try new things. They make great technical market trial participants and even help with marketing trials if you compensate for the skew they represent. However, when I think of my wallet and I think of my phone, even though they are both with me most of the time, my wallet has some aspects that I am not sure we are emulating with NFC... Read More    Featured Videos Interview with nPhase Advanced M2M    Featured Resources » Offering Managed Services with Opeangear Remote Monitoring and Management Gateways » Scalable Real-Time Ethernet Platform » Five Steps to Improving Business Performance through Customer Intimacy   Featured Channels » Embedded M2M Solutions » Embedded Multi-core » M2M Evolution   Visit www.m2mevolution.com for the Latest Machine to Machine News & Info   Sign Up For FREE    |    Visit M2M Site    |    Free Magazine Subscription   Advertise With Us   General advertising Info: Click here      Contact Us   Company Directory    |    All Editors' Info   Become a TMCnet columnist! Interested in reaching M2M Evolution's Global M2M Communications and Technology Audience of 80,000 Unique Visitors? Please contact Matthew Gleeson to learn how at mgleeson@tmcnet.com or 1 (203) 852-6800 x145.

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