11 agency buzzwords you need to know

March 28, 2012 issue Forward this newsletter  |   Subscribe  |   View online   11 agency buzzwords you need to know By Sean X Cummings The endless supply of agency jargon can leave clients dizzy and disoriented. Here are the most confusing agency buzzwords defined to steady your advertising aim. The rich revenue stream of big data By Michael Driscoll Digital advertising that isn't woven into the user experience can be irrelevant and annoying. Here’s how to use big data analytics to deliver just the right information. 4 ways live chat can improve your marketing By Casie Gillette Live chat can be extremely valuable if you have the time and resources to do it. Hear from four digital marketers that made it work. How brands can take advantage of Facebook Timeline By George Guildford Facebook is changing the very way the platform lives and breathes. Read about how brands can capitalize on the new opportunities Timeline affords. LATEST BLOG POSTS More posts The big winners are the people: Global brands realizing they can't outsource direct relationships. By Tom Troja At the recent ANA Masters of Marketing sessions in NYC, big brands like Coca Cola, Unilever and Anheuser Busch outlined how much things are changing. They described their new course based on today's reality of people with a loud voice and showed they... TopTen: How Disney violates a content marketing rule. To great effect. By Doug Schumacher Disney has been a consistent leader in engagement rate week in and week out. More often than not, they have the most engaging post -- and like this week -- by a significant margin. Over 2x the engagement rate of the next highest brand.Disney has done... 3 smart websites that do it best By David Clarke Life may offer few guarantees, but here's one I can offer: I guarantee there are company websites providing a better user experience to their customers than your current site is providing to yours. Don't be too disheartened, there are few perfect... Our favorite 7 new original video series By Bethany Simpson As we all know, original content is exploding. It's not just kitten videos, frogs playing with iPhones, Jenna Marbles and My Drunk Kitchen. YouTube, Hulu, Netflix, Digital Broadcasting Group, and a long list of other entities are putting significant... 3 UXD Factors Changing the Face of Strategic Planning By Daniel Flamberg User experience design (UXD) is breaking out of its native digital niche becoming a critical element in marketing strategy. Understanding the full range of consumer experiences with a brand is a critical factor in building awareness, engagement and... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 words you should never use on LinkedIn 3. How 10 apps became indispensable to moms 4. 3 smart websites that do it best 5. 3 brands that made the wrong friends SUMMIT COVERAGE More photos Sarah Wilson, Media Supervisor, Neo@Ogilvy Arkady Fridman, VP of Digital Sales, US, Sponsorpay.com / BrandEngage See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Receptionist/Administrative Assistant Digital Marketing Consultant Account Executive - Interactive Markets Strategy Senior Usability Researcher Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jeff Ragovin Co-founder and Chief Strategy Officer, Buddy Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.