The 4 Cs of gaining social customers

March 27, 2012 issue Forward this newsletter  |   Subscribe  |   View online   The 4 Cs of gaining social customers By Scott Meldrum Marketers know how important it is to acquire new customers. But how do we get them to engage on social? Here are four steps to success. How paid, owned, and earned are becoming one By Rebecca Lieb The lines are blurring between paid, earned, and owned media. Read on for why this confluence is happening, and how marketers can take advantage. The new opportunity for "native" advertising By Chris Schreiber Today's consumers expect to engage with brands in an entertaining way on their favorite sites. Discover how a better user experience can connect you with your audience. 2 reasons small and large agencies don't play nice By iMedia Editors The best ideas happen when multiple parties are involved. But that's also where things can get weird. PepsiCo's Shiv Singh shares his secrets for navigating the tension. LATEST BLOG POSTS More posts How B2B Leaders Respond to the Psychology of Buyer Choice By Tony Zambito This is part 3 of a limited series on why buyer choice modeling is the new view. B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. When it comes to understanding the psychology of the buyer... Curly Was Wrong By Patrick Reynolds I was reading Fast Company's list of "Most Innovative Companies" when it struck me: Curly was wrong. You know -- leather-faced Curly from City Slickers. Specifically when he (played by all-time badass Jack Palance) was imparting his cowboy wisdom on... Introducing Tablet Readership Reports for Advertisers By Pam Horan As AdAge reported, now marketers that pay for advertising space on Conde Nasts digital editions will receive valuable reader behavior data like time spent on the advertisement, the number of users who accessed the ad and how their specific ad compared... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 words you should never use on LinkedIn 3. How 10 apps became indispensable to moms 4. 3 smart websites that do it best 5. 10 ways to make your website more social SUMMIT COVERAGE More photos Kim Bayudan, Conference Manager, iMedia Communications, Inc. Kurt Indvik, General Manager, iMedia Communications, Inc. See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Account Executive - Interactive Markets Strategy Senior Usability Researcher Sales Account Executive Digital Media Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Jeff Ragovin Co-founder and Chief Strategy Officer, Buddy Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.