10 tech trends you can ignore in 2012

April 11, 2012 issue Forward this newsletter  |   Subscribe  |   View online   10 tech trends you can ignore in 2012 By Eric Anderson Nobody holds us accountable for the predictions that didn't come true last year because we were all too busy reading next year's top 10 lists. Here are trends to disregard in 2012. A guide to a new breed of coupons By Alex Romanov As old-school couponing gives way to more effective mobile couponing and proximity advertising techniques, everyone wins. Here's what you need to know to benefit from this exciting shift. Why the Digital Content NewFronts are a big deal By iMedia Editors Significant dollars are shifting from broadcast to digital. Here's a preview of what's coming from Hulu, YouTube, DBG, PopSugar, NBCUniversal Digital Media, Disney Interactive Media Group, and others. LATEST BLOG POSTS More posts TopTen: Facebook post of Starbucks delivered via the Easter Bunny By Doug Schumacher I like it when brands do timely seasonal posts. It adds a human touch, even if the post was determined weeks in advance. It's also a good way to do content that's technically off-topic, but still relevant to much of their target audience. And I guess... Connection is the new engagement By Viviane Wanderley Some of the hot topics we have been hearing and discussing in the online ad industry are that brands must engage with the consumers. Well, while that's good, will engagement really bring your campaign the results you need? It may or it may not. It... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. How to write a killer RFP 3. How to thrive as a second city agency 4. The smart publisher's survival guide 5. 14 intriguing ways to use QR codes SUMMIT COVERAGE More photos Ed Wise, VP of Sales, FunnyorDie Carlos Restrepo, Senior Director, Sales, Adap.tv See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Digital Marketing Partnerships Manager Sr Analyst, Search Marketing Sr. Manager, Traffic Acquisition Sr. Analyst, Digital Analytics Web Producer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Scot McLernon Chief Revenue Officer, YuMe See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.