4 ways agencies and clients can avoid a death match

April 4, 2012 issue Forward this newsletter  |   Subscribe  |   View online   4 ways agencies and clients can avoid a death match By Josh Dreller No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it. Why your analytics strategy is failing By Josh Williams In this age of online excess, marketers are being inundated with data. Here are four ways to improve your analytics through "data science," so you can get your company back on track. The great debate: The next step for email marketing By Wikus Engelbrecht A hosted solution is not for everyone, but it still has a lot of perks. Read ahead and decide what's best for you. TrendWatch: Why video is bigger than search By iMedia Editors We're watching 4 billion YouTube videos per day, but how does that compare with Google search? We were surprised. Here's what marketers need to know. LATEST BLOG POSTS More posts This is the Year of… "Everything" By Sean X Cummings From the activity on the floor, to the bravado of its attendees, the marketing industry, and more specifically the digital marketing business is thriving. The floor is packed with new exhibitors, new faces, and new energy. Of course the big boys are... Amazon: Insist on relevance By Gretchen Hyman Lisa Utzschneider, global head of advertising for Amazon, imparted a few words of wisdom for digital marketers: It's day 1 for advertising and personalization will fuel the growth and process of discovery for customers -- words written by Jeff Bezos... Observations from ad:tech San Francisco 2012 By Diane Anderson The ad:tech San Francisco 2012 conference kicked off with a special surprise guest. San Francisco Mayor Ed Lee showed up at the conference and gave the opening welcome remarks to get the party started at Moscone West this morning! He wants to work to... The Kawasaki-Scoble Bullet Train By Sean X Cummings The Kawasaki-Scoble bullet train hit AdTech in full force keynoting AdTech SF 2012. Like bulls in a china shop they illuminated ways to facilitate connections that mean something, and connections that make a lasting impression. For what is... Mad Men: 2012 Style By Julie Roehm Did you see the latest episode? I of course did. Mad Men is an obsession much like Starbucks and my "i" devices. I have even been to Banana Republic where I was swayed to purchase a great pencil skirt that was part of their, you guessed it, "Mad Men... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 11 agency buzzwords you need to know 3. 3 insane Starbucks campaigns 4. 14 intriguing ways to use QR codes 5. 10 words you should never use on LinkedIn SUMMIT COVERAGE More photos Rich Kim, VP, Associate Media Director, Digital, RPA Jason Berkowitz, Director of Sales, Southwest Region, Viewable Media See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Web Producer Digital Strategist (Planner) Strategy Supervisor Account Executive Media Planner Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Erick Mott VP, Global Community Practice, Ektron See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.