The smart publisher's survival guide

April 6, 2012 issue Forward this newsletter  |   Subscribe  |   View online   The smart publisher's survival guide By Jonathan Gardner As companies like Google and Facebook maintain their dominion, navigating the digital environment is risky business for smaller publishers. Here are tips every publisher should know. Top Ten Brands in Video: Big brands, Barack Obama, and Kony2012 By iMedia Editors Invisible Children's controversial "Kony2012" topped the video charts in March, trailed by bigger brands like Rovio, Cartier, and Mercedes-Benz. How to make video success more predictable By David Rubinstein If you think putting all your eggs in the viral-video basket might be too risky, you are not alone. Here's how to ensure video success. Digital marketing terms for dummies: Social TV By iMedia Editors Are you using the terms "social TV" and "connected TV" correctly? We asked the author of the book "Social TV" what these terms really mean. You don't want to miss what she had to say. LATEST BLOG POSTS More posts Influence Clarified: We All Live in Networks By Kendall Allen During today's sessions, I found one of the most delightful industry geared ideas a really simple one. In fact, as someone who advises clients on integrated, increasingly socially led marketing and media -- I appreciated the presenter's care to... I am an X'er and I love to SPEND! By Julie Roehm People define themselves in many ways, especially in America. We love to embellish and hold the notion that no one stereotype can quite capture all that makes us unique. How many of us have taken the Myers-Briggs tests, or other personality quizzes?... Majority of companies still ignoring mobile users By Dale Carr I recently read with great astonishment, that Apple's website is not optimized for mobile browsing. Not one to believe anything I read, I quickly pulled out my iPhone and low and behold -- the irony! I will admit, while being a little surprised that... Big Ideas Ring True: Proving Personalization and Scale By Kendall Allen In "The Next Big Idea: Personalization and Scale," several VCs showcased companies they felt represented the state of innovation and stood as our industry's best bets today. With a few of his stand-out examples, Jeff Crowe, General Partner, Norwest... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 5 thriving social TV apps 3. 3 insane Starbucks campaigns 4. 5 reasons why the banner will outlive us all 5. 14 intriguing ways to use QR codes SUMMIT COVERAGE More photos Kira Young, Associate Media Director, MEA Digital Laura Fernandes, Account Executive, Maxpoint Interactive See who else went...   Join us at these upcoming events Full calendar »   iMoms Summit Apr 22-25, 2012 Orlando, FL Summit info Agency Summit May 20-23, 2012 Colorado Springs, CO Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info   Advertisement     LATEST JOBS More jobs Sr. Analyst, Digital Analytics Web Producer Digital Strategist (Planner) Strategy Supervisor Account Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Erick Mott VP, Global Community Practice, Ektron See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.