5 ways to convince your boss to invest heavily in social

May 30, 2012 issue Subscribe  |   View online   5 ways to convince your boss to invest heavily in social By Lisa Wehr Social media is more than just an ad, but not all companies treat it as such in their budgets. Here's how to justify a greater allocation of resources to this valuable channel. Facebook's true value to marketers By Rob Jewell Even after the IPO letdown, we all know Facebook is a goldmine. But what makes it valuable? Read on for what Facebook is truly worth and two advantages the social network has to offer. How the Google Knowledge Graph will affect search By Joseph Bruemmer The Knowledge Graph is a new search technology designed to help users find information quickly and easily. Here's how it could change the game for digital marketers and publishers. LATEST BLOG POSTS More posts 8 SEO Benefits of Pinterest in your Web Presence By Krista LaRiviere Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Six months ago it was Google+, now it's Pinterest, and it is gaining momentum in popularity as well as... Do You Recognize Jim? By Tom Hespos Jim owned a club. Well, it was a bar until Jim and two of his buddies spent an evening sawing and hammering to build the small stage at the rear of the establishment. Jim built the stage because he loved music, and he loved listening to the buskers... Top Ten: Product Info Video Hits High Sharing Rate on Facebook By Doug Schumacher We've been posting about the high positive relationship between video content on Facebook and the likelihood that a user will share it. Of course, a lot of that has been highly entertaining content. This week, a Top Ten post from Facebook introducing... A New Type of Marketing Degree: Advertisements in Social Media By Drew Hendricks As marketers continue to use social media to support their branding, and schools seek to help students in their understanding new types of marketing, a new trend has plainly emerged. Instead of building their brand on their websites, more and more... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 20 web TV shows we're watching 3. How to make the "mom connection" with Specific Media 4. 5 ways you're recklessly abusing your metrics 5. 9 shocking ads and how they fared SUMMIT COVERAGE More photos Brandon Kuhl, Director of Sales, MediaMind Heather Goeld, Director, Sales, Adara Media Sean Cotton, Interactive Director, True Media See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Digital Media Strategist Senior Merchandising Director Account Manager - SEO & SQL Vice President/Director, Marketing US Director, Integrated Marketing, Consumer Health Care Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: John Berg Managing Partner, Swirl See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is ignoble.experiment@arconati.us. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.